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Moonhee Cho

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Assistant Professor

Dr. Moonhee Cho is an assistant professor of public relations at the University of Tennessee, Knoxville. Her primary research focuses on organization-public relationships and engagement, nonprofit management/fundraising, and strategic use of social/digital media. Her work has appeared in several peer-reviewed journals, including Public Relations Review, Nonprofit and Voluntary Sector Quarterly, Journal of Promotion Management, Journalism & Mass Communication Educator, and others.  She has taught various public relations and strategic communication courses, such as principles of public relations, public relations research, public relations cases, public relations/strategic communication campaigns, and international public relations. She is a former fundraiser and public relations practitioner at Partners for the Future Foundation, the charity arm of the American Chamber of Commerce in Korea. She also worked at United Way North Central Florida to develop a donor relations program.

476 Communications Bldg.


Ph.D., Mass Communication, University of Florida

M.A., Mass Communication, University of Florida

B.A., Psychology, Advertising and Public Relations (double major), Ewha Women's University

Research Interests: 
Organization-Public Relationship/Engagement
Nonprofit Management; Fundraising
Strategic Use of Emerging Media
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