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Margaret Morrison

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Dr. Morrison has been in the Department of Advertising since 1995. She teaches courses in media planning, creative strategy and advertising campaigns. Her book, the second edition of Using Qualitative Research in Advertising (co-authored with Drs. Haley and Taylor) was published in 2012 by Sage. Dr. Morrison's research interests include account planning, media planning, social uses of media technologies and Asian advertising. Her work has appeared in The Journal of Advertising, Current Issues and Research in Advertising, Journal of Broadcasting and Electronic Media, World Communication, Journal of Newspaper Research and Journal of American and Comparative Cultures. Dr. Morrison won the College of Communication's teaching award in 1996 and 1999.
471 Communications Building
Ph.D., Mass Communications The University of Georgia
Research Interests: 
Account planning
Media planning
Social uses of media technologies
Asian advertising