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Celebrity endorsement for nonprofit organizations: The role of celebrity motive attribution and spontaneous judgment of celebrity- cause incongruence. Journal of Promotion Management.(In Press).
Meeting the needs of the practice: An evaluation of the public relations curricula. Journalism & Mass Communication Educator.(In Press).
Communicating CSR on social media: Strategies, main actors, and public engagement on corporate Facebook. Public Relations Division of the Association for Education in Journalism and Mass Communication.(2014).
Corporate Donor-Charitable Organization Partners: A Coorientation Study of Relationship Types. Nonprofit and Voluntary Sector Quarterly. 43(4),(2014).
Donor empowerment: Enhancing nonprofit-donor relationships and donors' supportive behavior. International Communication Association .(2014).
Examination of influential factors of tablet PC use: An application of theory of pllaned behavior and technology acceptance model. Journal of Communication Science. 24(4),(2014).
How Korean newspapers and television news programs cover blood donation: A quantitative and qualitative analysis of facilitators and barriers. Health Communication Research. 10,(2014).
Influential factors of college students' intention to use wearbale device: An applicaiton of the UTAUT2 model. Korean Journal of Communication and Information Studies. 68,(2014).
Nonprofits' use of Facebook: An examination of organizational message. Public Relations in the Nonprofit Sector: Theory and Practice. 281-295.(2014).
Public engagement with nonprofit organizations on Facebook. Public Relations Review. 40(3),(2014).
Empowerment as a key construct for understanding public relations' potential for community building. International Communication Association.(2013).
Explaining the impact of organizational social capital on transparency and trust. The Korean Journal of Advertising and Public Relations. 15(2),(2013).
Exploring factors affecting tablet PC users' intention to purchase mobile applications: An extension of the UTAUT model. International Communication Association.(2013).
Exploring the role of social network sites in media brand relationship. Media management and social business: Value chain and business models in changing media markets. 735-748.(2013).
Perceptions of public relations students' empowerment, faculty interaction, and perceived relationship investment as determinants of relaitonship quality with their academic department. Journalism & Mass Communication Educator. 68(3),(2013).
Social media as branding tools: Exploring the effects of social media on brand relationship and the role of consumer characteristics. Media Management and Economics of the Association for Education in Journalism and Mass Communication.(2013).
Twitter activity following the Supreme Court gene patent decision. Consumer Genetics Conference.(2013).
Understanding publics' engagement with organizational social media: Why publics engage with organizational Facebook and how organizations interact with publics. International Public Relations Reserch Conference.(2013).
User perceptions of social media: A comparative study of perceived characteristics and user profiles by social media types. Online Jorurnal of Communication and Media Technologies. 3(4),(2013).
When and how do publics engage with nonprofit organizations through social media? A content analysis of organizational message strategies and public engagement with organizational Facebook pages. Association for Education in Journalism and Mass Communication .(2013).
An empirical study of micro-blogging: Integrated model for Twitter adoption. Pacific Telecommunication Council.(2012).
Media frames and ethnic minority women in Korea: Expanding a generic frame in minority studies. Asian Journal of Women's Studies. 18(4),(2012).
Understanding user adoption and behavior of smartphone. Association for Education in Journalism and Mass Communication.(2012).
Celebrity charities: Effects of Celebrity Motive Attribution, Identificaiton and Issue Involvement. American Academy of Advertising.(2011).
An Empirical Analysis of Social Media Use: Examination of Determinants of Attitude toward and Use of Twitter and Facebook. Association for Education in Journalism and Mass Communication.(2011).
The impact of organizational social capital on transparency and trust: Examining the roles of communication adequacy and accuracy. Association for Education in Journalism and Mass Communication.(2011).
Social media use in a mobile broadband environment: Examination of determinants of Twitter and Facebook use. International Journal of Mobile Marketing. 6(2),(2011).
When the 'Stroller Moms' take hold of the street: A case study of how social influence made the inactive publics active in anti-U.S. beef protest in Seoul-An issue processes model perspective. International Journal of Strategic Communication. 5(1),(2011).
Celebrity endorsements and nonprofit charitable organizations: The role of celebrity altruistic motive and identification. Association for Education in Journalism and Mass Communication.(2010).
Consumer perceptions of social media: A comparative study of perceived characteristics and consumer profiles by social media types. Association for Education in Journalism and Mass Communication.(2010).
An investigation and analysis of theory building in nonprofit academic literature. Association for Research on Nonprofit Organization and Voluntary Action (ARNOVA).(2010).
Roles of nonprofit organizatios as social oil: How local nonprofit organizations help multinational corporations build social capital in host countries. Association for Education in Journalism and Mass Communication.(2010).
Understanding benefits corporate donors expect from their contributions based on the mixed- motive model. Association for Research on Nonprofit Organization and Voluntary Action (ARNOVA).(2010).
Understanding media frames that cover an ethnic minority group in a homogeneous country: Expanding a generic frame in minority studies. Association for Education in Journalism and Mass Communication.(2010).