Ron Taylor

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In Press
Taylor, R. E. (In Press).  "I like to plan events: A Document Analysis of Essays Written by Applicants to a Public Relations Program.". Journalism and Mass Communication Educator.
Taylor, R. E. (In Press).  "The Role of Message Strategy in Reducing Hospital-Acquired Infections". American Journal of Infection Control .
2014
Haley, E., Taylor R. E., & Morrison M. (2014).  How Advertising Creatives Define Excellent Account Planning. Journal of Current Issues and Research in Advertising. 35,
Arvind, M., Lee J., & Taylor R. E. (2014).  Message Strategies for Ads in U.S. Children's Magazines: An Application of Taylor's Six-Segment Strategy Wheel. AEJMC .
Taylor, R. E., Wolburg J., & Wolburg T. (2014).  Putting on Campaigns: A History of 70 Years of Advertising Education at the University of Tennessee, Knoxville, 1923-1993. AEJMC.
2013
Ahn, A. H. Y., Wu L., & Taylor R. E. (2013).  "Creative Communication Strategies in Cosmetic Surgery Websites: An Applicaiton of Taylor's Six- Segment Message Strategy Wheel.". Health Marketing Quarterly. 30(4), 
2012
Taylor, R. E. (2012).  Let Me In: A Document Analysis of Esssays Written by Applicants to an Advertising Degree Program. Journal of Advertising Education. 16(1), 
Chen, H., & Taylor R. E. (2012).  "Message Strategies of Chinese Award- Winning Advertisements". Journal of Intercultural Communication.
Taylor, R. E. (2012).  "Using Taylor's Six-Segment Strategy Model to Generate Messages That Help to Reduce Hospital- Acquired Infections. AEJMC.
2011
Lee, T., Taylor R. E., & Wonjun C. (2011).  "Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six Segment Message Strategy Wheel". Journal of Applied Communication Research. 39(1), 
Taylor, R. E. (2011).  Qualitative Interviewing. Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications.
Taylor, R. E. (2011).  "Similarity Among Advertising Students, 1997-2008". American Academy of Advertising.
Taylor, R. E. (2011).  "Six Strategies in Six Minutes". Advertising Principles and Practice. 238.
Lee, T., Wonjun C., & Taylor R. E. (2011).  "A Strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis". Journal of Services Marketing. 25(3), 
Taylor, R. E. (2011).  "Using Qualitative Research to Improve Signage in Health Care Settings". VA Medical Center.
Taylor, R. E. (2011).  "Using Qualitative Research to Understand and Improve Hand Hygiene Practices". 29th Annual APIC Smoky Mountain Fall Workshop.
Taylor, R. E. (2011).  "Why Students Major in Advertising". AEJMC.
2010
Lee, T., Kim T., & Taylor R. E. (2010).  "Advertising Strategies of Financial Services Organizations during the Financial Crisis of 2006-2008.". American Academy of Advertising.
2009
Taylor, R. E. (2009).  The Future of Advertising Education. American Academy of Advertising.
2008
Haley, E., Taylor R. E., & Morrison M. (2008).  How Advertising Creatives Define Effective Account Planning. American Academy of Advertising.
Taylor, R. E., & Mendizgall T. (2008).  An Overview of Advertising Self-Regulation in Germany. American Academy of Advertising.
2007
Taylor, R. E. (2007).  Beef: It's What Your Government Wants You to Have for Dinner.. American Academy of Advertising.
Haley, E., Morrison M., & Taylor R. E. (2007).  Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising. AEJMC.
2005
Taylor, R. E. (2005).  Outside the box, inside the circle: Using the six-segment strategy wheel to predict direction of change in message strategies. AEJMC National Convention.
2004
Taylor, R. E. (2004).  Is an alligator more like a mushroom than (It is) a peach? Commodity promotion programs since United Foods. Annual of the American Academy of Advertising. 241-246.
White, C., Taylor R. E., & Alsemi I. (2004).  Inside the IAP: A qualitative analysis of Italian advertising self-regulation. Annual Conference of the American Academy of Advertising. 86-93.
2003
Taylor, R. E. (2003).  Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference. Proceedings of the Annual Conference of the American Academy of Advertising. 39-40.
Hoefges, M., Hoy M G., & Taylor R. E. (2003).  Using a Conference to Showcase Your Department's USP. American Academy of Advertising.
2002
Morrison, M., & Taylor R. E. (2002).  For Women Only: McCalls answers readers questions about advertising. 32nd Popular Culture Association Annual Conference.
Taylor, R. E. (2002).  Inside the Asociación de Autocontrol de la Publicidad: A qualitative study of advertising self-regulation in Spain. Journal of Intercultural Communication Research. 31, 181-190.
Taylor, R. E., & Morrison M. (2002).  Look through rose-colored glasses: Examining advertising through the world of advertising. 32nd Popular Culture Association Annual Conference.
Taylor, R. E. (2002).  Promoting Peaches, Plums, Nectarines, and Mushrooms: The Constitutionality of Compelled Commercial Speech. Proceedings of the Annual Conference of the American Academy of Advertising. 3-7.
Taylor, R. E. (2002).  Qualitative Theory and Method. Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications.
2001
Morrison, M., & Taylor R. E. (2001).  For women only: McCalls answers readers questions about advertising. Journal of American and Comparative Cultures. 24, 183-196.
2000
Treise, D., Weigold M., & Taylor R. E. (2000).  When in Rome...Do as Britain Does: Italian advertising professionals talk about Italian advertising. Proceedings of the Annual Conference of the American Academy of Advertising. 200-06.
1999
Taylor, R. E. (1999).  A six-segment message strategy wheel. Journal of Advertising Research. 39, 7-17.
Taylor, R. E. (1999).  Six-segment message strategy wheel. Proceedings of the Annual Conference of the American Academy of Advertising. 2.
1998
Taylor, R. E. (1998).  Advertising self-regulation in the European Union: The role of the European advertising standards alliance. Proceedings of the Annual Conference of the American Academy of Advertising. 5-8.
Wolburg, J., & Taylor R. E. (1998).  Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising. Developments in Marketing Science. 21, 363-67.
Taylor, R. E., & Wolburg J. (1998).  Messages of individualism in French, Spanish, and American television advertising. World Communication. 27, 3-30.
Taylor, R. E., & Sheehan K B. (1998).  Teaching job search skills to advertising majors. Journal of Advertising Education. 2, 46-52.
1997
Taylor, R. E. (1997).  Inside the BVP: A qualitative study of French advertising self-regulation. Proceedings of the Annual Conference of the American Academy of Advertising. 45-49.
Wolburg, J., & Taylor R. E. (1997).  An investigation of three cultural values in American advertising: The role of the individual, the depiction of time, and the configuration of space. AEJMC National Convention.
Taylor, R. E., & Wolburg J. (1997).  Messages of individualism in French, Spanish, and American television advertising. AEJMC National Convention.
Taylor, R. E., & Cunningham A. (1997).  Protecting the children: A comparative analysis of French and American advertising self-regulation. AEJMC National Convention.
Taylor, R. E. (1997).  Rethinking the unintended consequences: The pursuit of individualism in American primetime television advertising. AEJMC National Convention.
1996
Taylor, R. E. (1996).  Can the reputations of Florida lawyers be saved? Implications for direct-mail advertising by attorneys in Went For It, Inc.. Proceedings of the Annual Conference of the American Academy of Advertising. 75-80.
Taylor, R. E., Hoy M G., & Haley E. (1996).  How French advertising professionals develop creative strategy. Journal of Advertising. 25, 1-14.
1995
Taylor, R. E., & Hoy M G. (1995).  The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.
1994
Treise, D., Taylor R. E., & Wells L. (1994).  How recovering alcoholics interpret alcoholic-beverage advertising. Health Marketing Quarterly. 12, 125-39.

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