Margaret Morrison

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2014
Haley, E., Taylor R. E., & Morrison M. (2014).  How Advertising Creatives Define Excellent Account Planning. Journal of Current Issues and Research in Advertising. 35,
2013
Morrison, M. (2013).  Posting, Lurking and Networking: Behaviors and Characteristics of Consumers in the Context of User-Generated Conten. (Cheong, H.J.., Ed.).Journal of Interactive Advertising.
2012
Hoy, M G., Childers C. C., & Morrison M. (2012).  "CARU Weighs In: An Analysis of a Decade of Food and Beverage Cases". International Journal of Advertising. 31(2), 
Hoy, M G., Childers C. C., & Morrison M. (2012).  The evolution of self- regulation in food advertising: An analysis of CARU cases from 2000- 2010. International Journal of Advertising. 31(2), 
2009
Hoy, M G., Childers C. C., & Morrison M. (2009).  Come join us, come join us: An analysis of CFBA Initiative vs. Non-Initiative members in CARU cases 2000-2006. 2009 American Academy of Advertising Conference.
Childers, C. C., Hoy M G., & Morrison M. (2009).  “You are what you eat!” An investigation of CARU cases involving nutritional complaints from 2000-2006. . 2009 Association for Education in Journalism and Mass Communication Conference .
2008
Haley, E., Taylor R. E., & Morrison M. (2008).  How Advertising Creatives Define Effective Account Planning. American Academy of Advertising.
Hoy, M G., Childers C. C., & Morrison M. (2008).  The knights of the food table. Parent's perceptions of the CARU children's food and beverage advertising initiative and its charter members.. 2008 Marketing and Public Policy Conference.
2007
Haley, E., Morrison M., & Taylor R. E. (2007).  Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising. AEJMC.
2006
McMillan, S. J., & Morrison M. (2006).  Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People’s Lives. New Media & Society. 8, 73-95.
Morrison, M., & Haley E. (2006).  The Integration of Account Planning in U.S. Advertising Agencies. Journal of Advertising Research. 46, 124-132.
2004
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.
2003
Morrison, M., & Haley E. (2003).  Account Planners’ Views on How Their Work Is and Should be Evaluated. Journal of Advertising. 32, 7-16.
McMillan, S. J., & Morrison M. (2003).  Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. Association for Education in Journalism and Mass Communication Annual Conference.
McMillan, S. J., & Morrison M. (2003).  Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. University of Tennessee College of Communication 25th Annual Communications Research Symposium.
Morrison, M., Christy T., & Haley E. (2003).  Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 7, 5-20.
2002
Morrison, M., & Taylor R. E. (2002).  For Women Only: McCalls answers readers questions about advertising. 32nd Popular Culture Association Annual Conference.
Morrison, M., Christy T., & Haley E. (2002).  The Integration of Account Planning in U.S. Advertising Agencies. Association for Education in Journalism and Mass Communication conference.
Taylor, R. E., & Morrison M. (2002).  Look through rose-colored glasses: Examining advertising through the world of advertising. 32nd Popular Culture Association Annual Conference.
Christy, T., Morrison M., & Haley E. (2002).  Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.
2001
Morrison, M., & Taylor R. E. (2001).  For women only: McCalls answers readers questions about advertising. Journal of American and Comparative Cultures. 24, 183-196.
Morrison, M., Haley E., & Christy T. (2001).  Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor, C. R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,
2000
Morrison, M., & White C. (2000).  Super.Com: An analysis of message strategies utilized in super bowl ads. annual meeting of AEJMC, Advertising and Critical and Cultural Studies Divisions.
1998
Hoy, M G., Morrison M., & Punyapiroje C. (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.
Punyapiroje, C., Hoy M G., & Morrison M. (1998).  Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.