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Sally McMillan

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Export 91 results:
Author Title [ Type(Desc)] Year
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Journal Article
Hwang, J-S., McMillan S. J., & Lee G. (2003).  Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.
Conference Paper
White, C., McMillan S. J., & Hwang J-S. (2003).  Dot.com Fever: Deconstructing the boom and the bust. International Communication Association Annual Conference.
Book Chapter
McMillan, S. J. (2002).  Interactivity. (Jones, S., Ed.).Encyclopedia of New Media.
Conference Paper
White, C., McMillan S. J., & Hwang J-S. (2002).  The media and the mindset: media coverage of Dot.com performance. 24th Annual College of Communication Research Symposium.
Book Chapter
Hwang, J-S., & McMillan S. J. (2002).  The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy, A., Ed.).Proceedings of the American Academy of Advertising. 10.
Journal Article
McMillan, S. J. (2001).  Survival of the Fittest Online: A Longitudinal Study of Health-Related Web Sites. Journal of Computer Mediated Communication. 6, Available online: http://www.ascusc.org/jcmc/vol6/issue3/mcmillan.html.
Book Chapter
McMillan, S. J., & White C. (2001).  Survivors: A Qualitative Study of Web Sites that Endure. (Taylor, C. R., Ed.).Proceedings of the American Academy of Advertising. 101-107.
Journal Article
McMillan, S. J. (2001).  Virtual Community: Boundary Crossings at Health-Related Web Sites.. Electronic Journal of Communication/La Revue Electronique de Communication. 11, Available: http://www.cios.org/getfile/mcmill_v11n201.
McMillan, S. J., Sheehan K B., Heinemann B., & Frazer C. (2001).  What the Real World Really Wants: An Analysis of Advertising Employment Ads. Journal of Advertising Education. 5, 9-21.
McMillan, S. J. (2000).  Contract Teamwork: A Way Out of the Ivory Tower. Journal of Advertising Education. 4, 7-17.
McMillan, S. J., & Downes E. J. (2000).  Defining Interactivity: A Qualitative Identification of Key Dimensions. New Media and Society. 2, 157-179.
Conference Paper
McMillan, S. J. (2000).  Interactivity and Health-Related Web Sites. National Communication Association Annual Conference.
Conference Paper
McMillan, S. J. (2000).  What Is Interactivity and What Does It Do?. Association of Education in Journalism and Mass Communication Annual Conference.
Conference Paper
McMillan, S. J. (1999).  Life Histories: An Exploration of Communication and Contradictions in Interactive Media. International Communication Association Annual Conference.
Journal Article
Sheehan, K B., & McMillan S. J. (1999).  Response Variation in E-Mail: An Exploration. Journal of Advertising Research. 45-54.
Conference Paper
McMillan, S. J. (1999).  Tracing the Evolution of Interactive Media and Funding Models through the Trade Press. Association for Education in Journalism and Mass Communication Annual Conference.
Conference Paper
McMillan, S. J. (1998).  Using the Internet for Content Analysis and Survey Research. University of Tennessee College of Communications 20th Annual Communications Research Symposium.
Journal Article
McMillan, S. J. (1998).  Who Pays for Content? Funding in Interactive Media. Journal of Computer Mediated Communication. 4, Available: http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html.
Conference Paper
McMillan, S. J., Guppy M., Kunz W. M., & Reis R. (1996).  A Defining Moment: Who Says What about Public Journalism. Association for Education in Journalism and Mass Communication Annual Conference.
Champagnie-Alman, K., Merskin D. L., & McMillan S. J. (1996).  The Menstrual Taboo and Advertising: A Survey of Women's Information Dependency. International Communication Association Annual Conference.
McMillan, S. J., & Campbell K. B. (1996).  Online Cities: Are They Building a Virtual Public Sphere or Expanding Consumption Communities?. Association for Education in Journalism and Mass Communication Annual Conference.
McMillan, S. J., & Merskin D. L. (1996).  Personal Comfort and Personal Care Products: A Survey of Women's Dependency on Advertising. Association for Education in Journalism and Mass Communication Annual Conference.
Conference Paper
McMillan, S. J. (1996).  Writing as Theater: The Marketing of the Digital Word. Association for Education in Journalism and Mass Communication Annual Conference.

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