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Sally McMillan

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McMillan, S. J. (2002).  Interactivity. (Jones, S., Ed.).Encyclopedia of New Media.
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McMillan, S. J. (2002).  Longevity of Websites and Interactive Advertising Communication. Journal of Interactive Advertising. 2, Available online: http://jiad.org.
S
McMillan, S. J. (2001).  Survival of the Fittest Online: A Longitudinal Study of Health-Related Web Sites. Journal of Computer Mediated Communication. 6, Available online: http://www.ascusc.org/jcmc/vol6/issue3/mcmillan.html.
McMillan, S. J., & White C. (2001).  Survivors: A Qualitative Study of Web Sites that Endure. (Taylor, C. R., Ed.).Proceedings of the American Academy of Advertising. 101-107.
V
McMillan, S. J. (2001).  Virtual Community: Boundary Crossings at Health-Related Web Sites.. Electronic Journal of Communication/La Revue Electronique de Communication. 11, Available: http://www.cios.org/getfile/mcmill_v11n201.
C
McMillan, S. J. (2000).  Contract Teamwork: A Way Out of the Ivory Tower. Journal of Advertising Education. 4, 7-17.
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McMillan, S. J. (2000).  What Is Interactivity and What Does It Do?. Association of Education in Journalism and Mass Communication Annual Conference.
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McMillan, S. J. (1999).  Tracing the Evolution of Interactive Media and Funding Models through the Trade Press. Association for Education in Journalism and Mass Communication Annual Conference.
U
McMillan, S. J. (1998).  Using the Internet for Content Analysis and Survey Research. University of Tennessee College of Communications 20th Annual Communications Research Symposium.
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McMillan, S. J. (1998).  Who Pays for Content? Funding in Interactive Media. Journal of Computer Mediated Communication. 4, Available: http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html.
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McMillan, S. J., Guppy M., Kunz W. M., & Reis R. (1996).  A Defining Moment: Who Says What about Public Journalism. Association for Education in Journalism and Mass Communication Annual Conference.
O
McMillan, S. J., & Campbell K. B. (1996).  Online Cities: Are They Building a Virtual Public Sphere or Expanding Consumption Communities?. Association for Education in Journalism and Mass Communication Annual Conference.
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McMillan, S. J., & Merskin D. L. (1996).  Personal Comfort and Personal Care Products: A Survey of Women's Dependency on Advertising. Association for Education in Journalism and Mass Communication Annual Conference.
W
McMillan, S. J. (1996).  Writing as Theater: The Marketing of the Digital Word. Association for Education in Journalism and Mass Communication Annual Conference.

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