Sally McMillan
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(2003). Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy.
Journal of Interactive Advertising. 3, Available: http://jiad.org.
(2003). Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods.
(Carlson, L., Ed.).Proceedings of the American Academy of Advertising. 130-137.
(2003). Dot.com Fever: Deconstructing the boom and the bust.
International Communication Association Annual Conference.
(2003). Effects of Structural and Perceptual Factors on Attitudes toward the Website.
Journal of Advertising Research. 43, 400-409.
(2003). E-government in China: A Content Analysis of National and Provincial Websites.
China & the Internet: Technology, Economy, & Society in Transition. 293-312.
(2002). Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, and Systems.
(Liverow, L., & Livingstone S., Ed.).Handbook of New Media. 162-182.
(2002). A Four-Part Model of Cyber-Interactivity: Some Cyber-Places are More Interactive Than Others.
New Media and Society. 4, 271-291.
(2002). Interactivity.
(Jones, S., Ed.).Encyclopedia of New Media.
(2002). Longevity of Websites and Interactive Advertising Communication.
Journal of Interactive Advertising. 2, Available online: http://jiad.org.
(2002). Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity.
Journal of Advertising. 31, 41-54.
(2002). The media and the mindset: media coverage of Dot.com performance.
24th Annual College of Communication Research Symposium.
(2002). Nailing Jell-O to the Wall and Herding Cats: A Content Analysis of Chinese and U.S. Newspaper Coverage of the Internet in China.
Journal of Intercultural Communication Research. 31, 107-125.
(2002). The Role of Interactivity and Involvement in Attitude toward the Web Site.
(Abernathy, A., Ed.).Proceedings of the American Academy of Advertising. 10.
(2001). Survival of the Fittest Online: A Longitudinal Study of Health-Related Web Sites.
Journal of Computer Mediated Communication. 6, Available online: http://www.ascusc.org/jcmc/vol6/issue3/mcmillan.html.
(2001). Survivors: A Qualitative Study of Web Sites that Endure.
(Taylor, C. R., Ed.).Proceedings of the American Academy of Advertising. 101-107.
(2001). Virtual Community: Boundary Crossings at Health-Related Web Sites..
Electronic Journal of Communication/La Revue Electronique de Communication. 11, Available: http://www.cios.org/getfile/mcmill_v11n201.
(2001). What the Real World Really Wants: An Analysis of Advertising Employment Ads.
Journal of Advertising Education. 5, 9-21.
(2000). Contract Teamwork: A Way Out of the Ivory Tower.
Journal of Advertising Education. 4, 7-17.
(2000). Defining Interactivity: A Qualitative Identification of Key Dimensions.
New Media and Society. 2, 157-179.
(2000). Interactivity and Health-Related Web Sites.
National Communication Association Annual Conference.
(2000). Interactivity Is in the Eye of the Beholder: Function, Perception, Involvement, and Attitude toward the Web Site.
(Shaver, M A., Ed.).Proceedings of the American Academy of Advertising. 71-78.
(2000). The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web.
Journalism and Mass Communication Quarterly. 77, 80-98.
(2000). What Is Interactivity and What Does It Do?.
Association of Education in Journalism and Mass Communication Annual Conference.
(1999). Advertising Age and Interactivity: Tracing Media Evolution through the Advertising Trade Press..
(Roberts, M. S., Ed.).Proceedings of the American Academy of Advertising. 107-114.
(1999). Four Models of Cyber-Interactivity: Individual Perceptions of Interactivity in Computer-Mediated Environments.
International Communication Association Annual Conference.
(1999). Health Communication and the Internet: Relationships between Interactive Characteristics of the Medium and Site Creators, Content, and Purpose.
Health Communication. 11, 375-390.
(1999). Life Histories: An Exploration of Communication and Contradictions in Interactive Media.
International Communication Association Annual Conference.
(1999). Response Variation in E-Mail: An Exploration.
Journal of Advertising Research. 45-54.
(1999). Sophistication on the World Wide Web: Evaluating Structure, Function, and Commercial Goals of Web sites.
(Schumann, D. W., & Thorson E., Ed.).Advertising and the World Wide Web. 119-134.
(1999). Tracing the Evolution of Interactive Media and Funding Models through the Trade Press.
Association for Education in Journalism and Mass Communication Annual Conference.
(1998). Public Journalism: What Difference Does It Make to Editorial Content?.
(Lambeth, E., Meyer P., & Thorson E., Ed.).Assessing Public Journalism. 178-190.
(1998). The Role of Advertising in New Media: A Historical Analysis of Radio with Comparisons to Computer-Mediated Communication.
(Muehling, D. D., Ed.).Proceedings of the American Academy of Advertising. 157-166.
(1998). Using the Internet for Content Analysis and Survey Research.
University of Tennessee College of Communications 20th Annual Communications Research Symposium.
(1998). Who Pays for Content? Funding in Interactive Media.
Journal of Computer Mediated Communication. 4, Available: http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html.
(1996). A Defining Moment: Who Says What about Public Journalism.
Association for Education in Journalism and Mass Communication Annual Conference.
(1996). The Menstrual Taboo and Advertising: A Survey of Women's Information Dependency.
International Communication Association Annual Conference.
(1996). Online Cities: Are They Building a Virtual Public Sphere or Expanding Consumption Communities?.
Association for Education in Journalism and Mass Communication Annual Conference.
(1996). Personal Comfort and Personal Care Products: A Survey of Women's Dependency on Advertising.
Association for Education in Journalism and Mass Communication Annual Conference.
(1996). Radio and Online Communication: Historical Parallels in Developmental Metaphors and Models of Financial Support.
(Wilcox, G. B., Ed.).Proceedings of the American Academy of Advertising. 94-99.
(1996). Writing as Theater: The Marketing of the Digital Word.
Association for Education in Journalism and Mass Communication Annual Conference.
(1987). Public Relations in Trade and Professional Associations: Location, Structure, Model, and Function.
(McLaughlin, M. L., Ed.).Communication Yearbook 10. 831-845.