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Sally McMillan

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Author Title [ Type(Desc)] Year
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Book Chapter
Shivers, M., & McMillan S. J. (2013).  Collaborating on Assessment of the Undergraduate Student Experience. Selected Contemporary Assessment Issues. 49- 59.
Book Chapter
Shivers, M. (2013).  Selected Contemporary Assessment Issues . (McMillan, S. J., Ed.).Selected Contemporary Assessment Issues .
Conference Paper
Haley, E., & McMillan S. J. (2010).  The Reach of Advertising Scholars' Research. American Academy of Advertising.
Book Chapter
McMillan, S. J., Avery E. J., & Macias W. (2009).  From have nots to watch dogs: Understanding Internet health communication behaviors of senior citizens. (Loader, B. D., Hardey M., & Keeble L., Ed.).Digital Welfare for the Third Age: Health and Social Care Informatics for Older People. 132-150.
Conference Paper
Bates, B. J., & McMillan S. J. (2009).  Interactive Media and Intellectual Property Rights: Reconciling Rights and Values. International Workshop on Media Interactivity: Economic and Managerial Issues.
Journal Article
Kim, J., & McMillan S. J. (2008).  Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising. 37 (1),
McMillan, S. J., Avery E. J., & Macias W. (2008).  From Have Nots to Watch Dogs: Understanding Internet Health Communication Behaviors of Online Senior Citizens. Information Communication and Society. 11(5), 652-674.
Choi, Y. K., Hwang J-S., & McMillan S. J. (2008).  Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers. Psychology and Marketing. 25 (8),
McMillan, S. J., Hoy M G., Kim J., & McMahan C. (2008).  A Multifaceted Tool for a Complex Phenomenon: Coding Web-based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication. 13 (4),
Macias, W., & McMillan S. J. (2008).  The return of the house call: The role of internet-based interactivity in bringing health information home to older adults. Health Communication. 23, 1-11.
McMillan, S. J., & Macias W. (2008).  Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among Older Internet Users. Journal of Health Communication. (13) 8,
McMillan, S. J., Haley E., Zollman-Huggler P., & Avery E. J. (2007).  Breast health education for working women in Appalachia: Insights from focus group research. Cancer Control Journal. 14(3), 265-276.
Book Chapter
McMillan, S. J. (2007).  Internet Advertising: One Face or Many?. (Schumann, D. W., & Thorson E., Ed.).Internet Advertising: Theory and Research. 15-35.
Conference Paper
McMillan, S. J. (2005).  Evaluation of a Breast Health Education Program for Working Women in Appalachia. Susan G. Komen Breast Cancer Foundation Mission Conference.
McMahan, C., & McMillan S. J. (2005).  Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media. University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium.
Book Chapter
Hwang, J-S., & McMillan S. J. (2005).  How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.
Journal Article
McMillan, S. J. (2005).  The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity. Journal of Interactive Advertising. 5, Available online:
Kim, J., McMillan S. J., & Hwang J-S. (2005).  Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available:
Conference Paper
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.