Sally McMillan

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Park, J. H., & McMillan S. J. (2015).  Typology of Online Brand Communities: An Examination of South Korean Automobile Online Brand Communities. Journal of Promotion Management. 21(2), 143- 162.
M
McMillan, S. J., Adams B., & Curry D. (2014).  Cross- Campus Partnerships for Developing/ Continuous Improving Student Success Programs. Institue for Student Service Professionals (ISSP).
McMillan, S. J. (2014).  Gesundheitskommunikation und das Internet: Gesundheits- Websites auf dem Prufstand (Health Communication and the Internet: Health Website Put to the Test). Gesundheitskommunikation. 487- 504.
McMillan, S. J., Bayer R., Darling R., & Adams B. (2014).  Increasing Opportunity and Success: A Nimble and Nuanced Response to the WHite House College Pipeline Summit. AACRAO Strategic Management Conference.
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Darling, R., Bayer R., & McMillan S. J. (2014).  Solving retention challenges with a team approach: A case study.
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Shivers, M., & McMillan S. J. (2013).  Collaborating on Assessment of the Undergraduate Student Experience. Selected Contemporary Assessment Issues. 49- 59.
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McMillan, S. J. (2013).  Course Scheduling as a Strategic Initiative: Using Technology Tools and Timetable Data to Enhance Student Success.. (Hardy, J., Ed.).College & University. 88(4), 
Morrison, M. (2013).  Posting, Lurking and Networking: Behaviors and Characteristics of Consumers in the Context of User-Generated Conten. (Cheong, H.J.., Ed.).Journal of Interactive Advertising.
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Shivers, M. (2013).  Selected Contemporary Assessment Issues . (McMillan, S. J., Ed.).Selected Contemporary Assessment Issues .
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McMillan, S. J., Gardner D., & Smethers J. (2013).  A SWAT team approach to Enhancing Student Success. (Adams, B., Ed.).AACRAO Strategic Management Conference.
McMillan, S. J. (2012).  Assessing a Leadership and Mentoring Program at the University of Tennessee. (Atchley, K., Ed.).Mentoring Institute Mentoring Conference.
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Kim, J. (2012).  Experience Effects on Interactivity: Functions, Processes, and Perceptions. (Spielmann, N., Ed.).Journal of Business Research. 65(11), 
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McMillan, S. J. (2012).  Use of Data for Identifying and Resolving Structural Barriers to Graduation. AACRAO Strategic Management Conference.
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Haley, E., Avery E. J., & McMillan S. J. (2011).  Developing Breast Health Messages for Women in Rural Populations. Journal of Consumer Affairs. 45, 33-51.
Haley, E., & McMillan S. J. (2010).  The Reach of Advertising Scholars' Research. American Academy of Advertising.
M
McMillan, S. J. (2010).  Soap Box or Box of Soap: Consumer understanding of the news, advertising, and funding sources for user-generated content. Information and Society. 13(6), 820- 843.
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Biswas, T., & McMillan S. J. (2009).  Examining the Influence of Culture on the Gratifications Sought and Obtained from the Internet by Immigrants and Sojourns. Broadcast Education Associate Conference.
M
McMillan, S. J., Avery E. J., & Macias W. (2009).  From have nots to watch dogs: Understanding Internet health communication behaviors of senior citizens. (Loader, B. D., Hardey M., & Keeble L., Ed.).Digital Welfare for the Third Age: Health and Social Care Informatics for Older People. 132-150.
B
Bates, B. J., & McMillan S. J. (2009).  Interactive Media and Intellectual Property Rights: Reconciling Rights and Values. International Workshop on Media Interactivity: Economic and Managerial Issues.
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McMillan, S. J. (2009).  Internet usage patterns: An examination of how interactive features and processes are utilized in the United States. (Leung, L., Fung A Y-H., & Lee P. S. N., Ed.).Embedding into Our Lives. 3-25.
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Choi, Y. K., Kim J., & McMillan S. J. (2009).  Motivators for the intention to use mobile TV: a comparison of South Korean males and females. International Journal of Advertising. 28 (1),
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McMillan, S. J. (2009).  Soap Box or Box of Soap: Content and Advertising in Online Communication. AEJMC Annual Conference.
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Haley, E., Avery E. J., & McMillan S. J. (2008).  Developing Breast Health Messages for Women in Rural Populations: Specialized Notions of Empowerment for Attention and Action.. Annual meeting of the National Communication Association.
Haley, E., Avery E. J., & McMillan S. J. (2008).  Developing Messages for Appalachian Breast Health Outreach Program: Getting Attention and Motivating Action. National Communication Association Conference.
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Kim, J., & McMillan S. J. (2008).  Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising. 37 (1),
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McMillan, S. J., Avery E. J., & Macias W. (2008).  From Have Nots to Watch Dogs: Understanding Internet Health Communication Behaviors of Online Senior Citizens. Information Communication and Society. 11(5), 652-674.
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Choi, Y. K., Hwang J-S., & McMillan S. J. (2008).  Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers. Psychology and Marketing. 25 (8),
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McMillan, S. J., Hoy M G., Kim J., & McMahan C. (2008).  A Multifaceted Tool for a Complex Phenomenon: Coding Web-based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication. 13 (4),
Macias, W., & McMillan S. J. (2008).  The return of the house call: The role of internet-based interactivity in bringing health information home to older adults. Health Communication. 23, 1-11.
McMillan, S. J., & Macias W. (2008).  Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among Older Internet Users. Journal of Health Communication. (13) 8,
McMillan, S. J., Haley E., Zollman-Huggler P., & Avery E. J. (2007).  Breast health education for working women in Appalachia: Insights from focus group research. Cancer Control Journal. 14(3), 265-276.
McMillan, S. J., Avery E. J., & Macias W. (2007).  From Have Nots to Watch Dogs: Understanding the Realities of Senior Citizens’ Use of the Internet for Health Information. Association for Education in Journalism and Mass Communication Annual Conference.
McMillan, S. J. (2007).  Internet Advertising: One Face or Many?. (Schumann, D. W., & Thorson E., Ed.).Internet Advertising: Theory and Research. 15-35.
McMillan, S. J., & Macias W. (2007).  My Granny Googles Better than Yours: Factors Influencing Differences in How Older Americans Use the Internet for Health Communication and Information. Association of Internet Researchers Annual Conference.
McMillan, S. J., Kim J., McMahan C., & Fall L. T. (2006).  Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. (Richards, J., Ed.).Proceedings of the American Academy of Advertising. 222-231.
McMillan, S. J. (2006).  The BHOP Bridge: How a Komen-Funded Program in Rural Appalachia Spans Professional and Personal Health Systems. Susan G. Komen Breast Cancer Foundation Mission Conference.
McMillan, S. J., & Morrison M. (2006).  Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People’s Lives. New Media & Society. 8, 73-95.
McMillan, S. J. (2006).  Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, Systems. (Lievrouw, L. A., & Livingstone S., Ed.).The Handbook of New Media, Updated Student Edition. 205-229.
McMillan, S. J. (2005).  Evaluation of a Breast Health Education Program for Working Women in Appalachia. Susan G. Komen Breast Cancer Foundation Mission Conference.
McMahan, C., & McMillan S. J. (2005).  Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media. University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium.
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Hwang, J-S., & McMillan S. J. (2005).  How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.
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McMillan, S. J., Bledsoe E., & McMahan C. (2005).  A New Generation of Interactivity Research: Identifying Sub-Domains and Examining Interrelationships Among Them. Association of Internet Researchers Annual Conference.
McMillan, S. J. (2005).  The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity. Journal of Interactive Advertising. 5, Available online: http://jiad.org..
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Kim, J., McMillan S. J., & Hwang J-S. (2005).  Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.
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McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.
McMillan, S. J., Kim J., & Hwang J-S. (2004).  Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. (Rose, P. B., Ed.).Proceedings of the American Academy of Advertising. 255-262.
McMillan, S. J. (2004).  Ubiquity Extends to Senior Citizens: A Qualitative Exploration of How Seniors’ Use the Internet for Health-Related Information. Association of Internet Researchers Annual Conference.
McMillan, S. J., & Morrison M. (2003).  Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. Association for Education in Journalism and Mass Communication Annual Conference.
McMillan, S. J., & Morrison M. (2003).  Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. University of Tennessee College of Communication 25th Annual Communications Research Symposium.

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