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Typology of Online Brand Communities: An Examination of South Korean Automobile Online Brand Communities. Journal of Promotion Management. 21(2), 143- 162.(2015).
Cross- Campus Partnerships for Developing/ Continuous Improving Student Success Programs. Institue for Student Service Professionals (ISSP).(2014).
Gesundheitskommunikation und das Internet: Gesundheits- Websites auf dem Prufstand (Health Communication and the Internet: Health Website Put to the Test). Gesundheitskommunikation. 487- 504.(2014).
Increasing Opportunity and Success: A Nimble and Nuanced Response to the WHite House College Pipeline Summit. AACRAO Strategic Management Conference.(2014).
Collaborating on Assessment of the Undergraduate Student Experience. Selected Contemporary Assessment Issues. 49- 59.(2013).
Course Scheduling as a Strategic Initiative: Using Technology Tools and Timetable Data to Enhance Student Success.. (Hardy, J., Ed.).College & University. 88(4),(2013).
Posting, Lurking and Networking: Behaviors and Characteristics of Consumers in the Context of User-Generated Conten. (Cheong, H.J.., Ed.).Journal of Interactive Advertising.(2013).
Selected Contemporary Assessment Issues . (McMillan, S. J., Ed.).Selected Contemporary Assessment Issues .(2013).
Assessing a Leadership and Mentoring Program at the University of Tennessee. (Atchley, K., Ed.).Mentoring Institute Mentoring Conference.(2012).
Experience Effects on Interactivity: Functions, Processes, and Perceptions. (Spielmann, N., Ed.).Journal of Business Research. 65(11),(2012).
Use of Data for Identifying and Resolving Structural Barriers to Graduation. AACRAO Strategic Management Conference.(2012).
Developing Breast Health Messages for Women in Rural Populations. Journal of Consumer Affairs. 45, 33-51.(2011).
The Reach of Advertising Scholars' Research. American Academy of Advertising.(2010).
Soap Box or Box of Soap: Consumer understanding of the news, advertising, and funding sources for user-generated content. Information and Society. 13(6), 820- 843.(2010).
Examining the Influence of Culture on the Gratifications Sought and Obtained from the Internet by Immigrants and Sojourns. Broadcast Education Associate Conference.(2009).
From have nots to watch dogs: Understanding Internet health communication behaviors of senior citizens. (Loader, B. D., Hardey M., & Keeble L., Ed.).Digital Welfare for the Third Age: Health and Social Care Informatics for Older People. 132-150.(2009).
Interactive Media and Intellectual Property Rights: Reconciling Rights and Values. International Workshop on Media Interactivity: Economic and Managerial Issues.(2009).
Internet usage patterns: An examination of how interactive features and processes are utilized in the United States. (Leung, L., Fung A Y-H., & Lee P. S. N., Ed.).Embedding into Our Lives. 3-25.(2009).
Motivators for the intention to use mobile TV: a comparison of South Korean males and females. International Journal of Advertising. 28 (1),(2009).
Soap Box or Box of Soap: Content and Advertising in Online Communication. AEJMC Annual Conference.(2009).
Developing Breast Health Messages for Women in Rural Populations: Specialized Notions of Empowerment for Attention and Action.. Annual meeting of the National Communication Association.(2008).
Developing Messages for Appalachian Breast Health Outreach Program: Getting Attention and Motivating Action. National Communication Association Conference.(2008).
Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising. 37 (1),(2008).
From Have Nots to Watch Dogs: Understanding Internet Health Communication Behaviors of Online Senior Citizens. Information Communication and Society. 11(5), 652-674.(2008).
Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers. Psychology and Marketing. 25 (8),(2008).
A Multifaceted Tool for a Complex Phenomenon: Coding Web-based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication. 13 (4),(2008).
The return of the house call: The role of internet-based interactivity in bringing health information home to older adults. Health Communication. 23, 1-11.(2008).
Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among Older Internet Users. Journal of Health Communication. (13) 8,(2008).
Breast health education for working women in Appalachia: Insights from focus group research. Cancer Control Journal. 14(3), 265-276.(2007).
From Have Nots to Watch Dogs: Understanding the Realities of Senior Citizens’ Use of the Internet for Health Information. Association for Education in Journalism and Mass Communication Annual Conference.(2007).
Internet Advertising: One Face or Many?. (Schumann, D. W., & Thorson E., Ed.).Internet Advertising: Theory and Research. 15-35.(2007).
My Granny Googles Better than Yours: Factors Influencing Differences in How Older Americans Use the Internet for Health Communication and Information. Association of Internet Researchers Annual Conference.(2007).
Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. (Richards, J., Ed.).Proceedings of the American Academy of Advertising. 222-231.(2006).
The BHOP Bridge: How a Komen-Funded Program in Rural Appalachia Spans Professional and Personal Health Systems. Susan G. Komen Breast Cancer Foundation Mission Conference.(2006).
Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People’s Lives. New Media & Society. 8, 73-95.(2006).
Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, Systems. (Lievrouw, L. A., & Livingstone S., Ed.).The Handbook of New Media, Updated Student Edition. 205-229.(2006).
Evaluation of a Breast Health Education Program for Working Women in Appalachia. Susan G. Komen Breast Cancer Foundation Mission Conference.(2005).
Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media. University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium.(2005).
How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.(2005).
A New Generation of Interactivity Research: Identifying Sub-Domains and Examining Interrelationships Among Them. Association of Internet Researchers Annual Conference.(2005).
The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity. Journal of Interactive Advertising. 5, Available online: http://jiad.org..(2005).
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.(2005).
Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.(2004).
Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.(2004).
Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. (Rose, P. B., Ed.).Proceedings of the American Academy of Advertising. 255-262.(2004).
Ubiquity Extends to Senior Citizens: A Qualitative Exploration of How Seniors’ Use the Internet for Health-Related Information. Association of Internet Researchers Annual Conference.(2004).
Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. Association for Education in Journalism and Mass Communication Annual Conference.(2003).
Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. University of Tennessee College of Communication 25th Annual Communications Research Symposium.(2003).