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Mariea Hoy

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Author Title [ Type(Desc)] Year
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Book Chapter
Sheehan, K B., & Hoy M G. (1997).  E-mail Surveys: Response Patterns, Process and Potential. (Macklin, C. M., Ed.).Proceedings of the 1997 Conference of The American Academy of Advertising. 231.
Conference Paper
Sheehan, K B., & Hoy M G. (1997).  Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-Line Consumers. Association of Educators in Journalism and Mass Communications Annual Conference.
Conference Paper
Sheehan, K B., & Hoy M G. (1996).  On-Line Users' Perceptions of Privacy. Direct Marketers' Educational Conference.
Book Chapter
Hoy, M G., & Haley E. (1995).  Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen, P S., & Kaufman P. J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.
Conference Paper
Hoy, M G., & Haley E. (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.
Book Chapter
Taylor, R. E., & Hoy M G. (1995).  The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.
Stankey, M. J., & Hoy M G. (1994).  Advertising Research. (Singletary, M. W., Ed.).Mass Communication Research. 374-393.
Journal Article
Hoy, M G. (1994).  Switch Drugs Vis-a-Vis Rx and OTC: Policy, Marketing, and Research Considerations,. Journal of Public Policy and Marketing. 13, 85-96.
Conference Paper
Hoy, M G. (1993).  From Two Papers to One: Advertisers' Reactions When a City Loses a Major Daily. Association for Educators in Journalism and Mass Communications Convention.

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