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Mariea Hoy

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E
Sheehan, K B., & Hoy M G. (1997).  E-mail Surveys: Response Patterns, Process and Potential. (Macklin, C. M., Ed.).Proceedings of the 1997 Conference of The American Academy of Advertising. 231.
W
Sheehan, K B., & Hoy M G. (1997).  Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-Line Consumers. Association of Educators in Journalism and Mass Communications Annual Conference.
O
Sheehan, K B., & Hoy M G. (1996).  On-Line Users' Perceptions of Privacy. Direct Marketers' Educational Conference.
I
Hoy, M G., & Haley E. (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.
P
Taylor, R. E., & Hoy M G. (1995).  The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.
A
Stankey, M. J., & Hoy M G. (1994).  Advertising Research. (Singletary, M. W., Ed.).Mass Communication Research. 374-393.
F
Hoy, M G. (1993).  From Two Papers to One: Advertisers' Reactions When a City Loses a Major Daily. Association for Educators in Journalism and Mass Communications Convention.
R
Hoy, M G. (1992).  Rx to OTC: The Societal and Marketing Implications of 'Switch' Drugs. (Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference. 138-151.
E
Hoy, M G. (1991).  The Emergence of Script-Related Knowledge. (Childers, T. L., Ed.).1991 AMA Winter Educators' Conference. 387-394.

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