"Parents' Presumed Persuasion KNowledge of Childrens' Advergames: The Influence of Adverrtising Disclosure Modality and Cognitive Load". Journal of Current Issues and Research in Advertising.(In Press).
"Developing a Sponsorship Identification Transparency (SIT) Scale in the Age of Native Advertising". Marketing and Public Policy Conference.(2015).
"Tapping into Simmons OneView: A Method for Deconstructing Aggregate Data for Advertising Research". Journal of Current Issues and Research in Advertising. 36(2),(2015).
"Familiarity: Friend or Foe? Insights from Retroactive Think Aloud Eye Tracking Interviews on Reading Risk Information on an Rx Drug Website". Marketing and Public Policy Conference.(2014).
"The Natives Are Restless: The Influence of Disclosure Modality and Cognitive Load on Parents' Attitudes Towards Chidlren's Advergame Regulation". Marketing and Public Policy Conference.(2014).
"Principles in Action: An Examination of FDA Administrative Letters Involving Violative Internet Promotions from 1997-2012. Journal of Public Policy & Marketing. 33(2),(2014).
"But It's Doctor-Recommended and I Read the Fine Print: Antecedents to Drug Companies' Perceived Credibility". Health Marketing Quarterly. 30(1),(2013).
"Coddling our Kids: Can Parenting style Affect Attitudes Toward Advergames?". Journal of Advertising. 42(2-3),(2013).
"Exploring Eyetracking for Marketing and Public Policy Research" . Marketing and Public Policy Conference.(2013).
"Rx for A One-Click Rule: An Eyetracking Study of Risk Disclosures on Branded Drug Websites". Public Policy Conference.(2013).
"CARU Weighs In: An Analysis of a Decade of Food and Beverage Cases". International Journal of Advertising. 31(2),(2012).
The evolution of self- regulation in food advertising: An analysis of CARU cases from 2000- 2010. International Journal of Advertising. 31(2),(2012).
Partnering with parents: Suggestions for food marketers and retailers in the ongiong childhood obesity debate. Journal of Food Products Marketing. 18(2),(2012).
Trends in food attitudes and behaviors among adults with 6-11 year old children. The Journal of Consumer Affairs.(2012).
"Blogs are Booming, Tweets Abound, and I've Got Friends: Integrating Interactive, Digital and Social Media in the Classroom". American Academy of Advertising.(2011).
"Got Game? An Investigation of Parents' Understanding of and Attitudes Toward Advergaming". American Academy of Advertising.(2011).
"A Parental Gender Perspective on Advergame Regulation: Moms Matter". Marketing and Public Policy Conference.(2011).
"Pharma Online: An Examination of FDA Administrative Letters Involving Violative Internet Promotions". Marketing and Public Policy Conference.(2011).
The apple won't fall far from the tree: An investigation into food attitudes and behaviors among adults in households with 6-11 year old children. Marketing and Public Policy Conference.(2010).
An exploration of trends in food attitudes and behaviors among adults with 6-11 year old children? An agenda setting theory perspective. Association for Education in Journalism and Mass Communication.(2010).
Gender Differences in Privacy-Related Measures for Young Adult Facebook Users. Journal of Interactive Marketing. 10(2),(2010).
Beyond the Water Cooler: Gender Differences in Privacy-Related Measures for Facebook Profile Usage Beyond Its Original Purpose. 2009 Marketing and Public Policy Conference .(2009).
But I'm Careful Whom I Friend: Facebook Users' Awareness of Their Profile Usage Beyond Its Original Purpose and Their Efforts to Control Its Usage. 2009 Winter AMA Educators' Conference.(2009).
Come join us, come join us: An analysis of CFBA Initiative vs. Non-Initiative members in CARU cases 2000-2006. 2009 American Academy of Advertising Conference.(2009).
Cultural Values Reflected in Chinese Olympics Advertising. American Academy of Advertising 2009 Asian Pacific Conference.(2009).
Online Privacy and Security Practices of the 100 Largest U.S. Nonprofit Organizations. International Journal of Nonprofit and Voluntary Sector Marketing. 14 (1),(2009).
“You are what you eat!” An investigation of CARU cases involving nutritional complaints from 2000-2006. . 2009 Association for Education in Journalism and Mass Communication Conference .(2009).
An International Perspective on Online Disclosure Presentation: A Comparison of Banner Ad Discolures from United States, United Kingdom, and Singapore Web Sites. Journal of Consumer Policy. 31,(2008).
The knights of the food table. Parent's perceptions of the CARU children's food and beverage advertising initiative and its charter members.. 2008 Marketing and Public Policy Conference.(2008).
The missing link: Giving parents a voice in the ongoing childhood obesity debate.. American Academy of Advertising Conference.(2008).
A Multifaceted Tool for a Complex Phenomenon: Coding Web-based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication. 13 (4),(2008).
A Comparative Perspective of Online Disclosure Presentation from Web Sites in the United States and Singapore. Cross-Cultural Research Conference.(2007).
Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Websites. Journal of Consumer Affairs. 41(2),(2007).
Concept with Character: Preparing New Creatives in Good Times and Bad,. Conference of the American Academy of Advertising.(2005).
Adherence of Prime-Time Televised Advertising Disclosures to the "Clear and Conspicuous” Standard: 1990 Versus 2002. Journal of Public Policy and Marketing. 23, 170-182.(2004).
An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry. (Rose, P., Ed.).Proceedings of the 2004 Conference of the American Academy of Advertising. 200.(2004).
Consumer Privacy and Security Protection on Church Websites: Reasons for Concern,. Journal of Public Policy and Marketing. 22, 58-70.(2003).
The Impact of the FTC and NAD on Companies' Adherence to the Clear and Conspicuous Standard In Televised Advertising Disclosures,. Marketing and Public Policy Conference.(2003).
Using a Conference to Showcase Your Department's USP. American Academy of Advertising.(2003).
Compulsive Buying and Credit Card Usage Among College Students. Hawaii International Conference on Social Sciences.(2002).
An Evaluation of Televised Advertising Disclosures According to the Clear and Conspicuous Standard: Replication and Extension. Public Policy Conference.(2002).
E-vangelism: Online Privacy and Security Considerations for Church Websites. Marketing and Public Policy Conference.(2002).
Model Ethnicity and Product Congruence: White Students' Responses Towards Advertisements with Asian Models. World Communication. 29, 49-62.(2000).
Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. (Bone, P F., France K R., & Wiener J. L., Ed.).Marketing and Public Policy Proceedings 2000. 10, 66-67.(2000).
Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.(1999).
Using E-mail To Survey Internet Users In The United States: Methodology and Assessment,. Journal of Computer Mediated Communication. 4, available: www.ascusc.org/jcmc/vol4/issue3/sheehan.html.(1999).
Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.(1998).
Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. Proceedings of the American Academy of Advertising Conference. 204-213.(1998).
Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.(1998).
Sugging, Frugging and the Emperor of Japan: Using E-Mail to Survey Internet Users Nationwide. (Phelps, J. E., Ed.).Frontiers in Direct Marketing Research. 67-68.(1998).