Export 29 results:[ Author] Title Type Year
Filters: Author is Lee, Guihok [Clear All Filters]
Adapting the Visual and Verbal Message For Global Audiences, International Conference on Design Principles and Practices. The International Journal of Design Education.(In Press).
Targeting Gender: A Content Analysis of Alcohol Advertising in Magazines. Health Marketing Quarterly.(In Press).
Alcoholic Beverage Advertising: An Integrative Interdisciplinary Review.. Journal of Current Issues in Research and Advertising. Spring(36),(2015).
Design Education in an International Context. 9th International Conference on Design Principles and Practices, Chicago, IL.(2015).
Cultivating Consumers Not Citizens: A Cross-Atlantic Comparison of the Affluenza Hypotheses. European Communication Research and Education Association, Lisbon.(2014).
Studying Communication Abroad in the Global Economy. Panel presentation. Proceedings of the American Academy of Advertising.(2014).
Targeting gender: A content analysis of alcohol advertising in magazines. American Academy of Advertising, Albuquerque, NM.(2014).
American Academy of Advertising 2013 Annual Conference. Proceedings of the American Academy of Advertising, 2013 Annual Conference. 116-117.(2013).
"Targeting gender: A content analysis of alcohol advertising in magazines". American Academy of Advertising. 116-117.(2013).
Cross cultural analysis of gender portrayals in British & American online advertising messages. International Academy of Business Disciplines, New Orleans, LA..(2011).
Affluenza: Television Use and Cultivation of Materialism. (Hovland, R., Woburg J., & Haley E., Ed.).Readings in Advertising, Society, and Consumer Culture. 81-91.(2007).
Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.(2006).
Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.(2005).
Classical liberalism and the promotion of addictive goods. Annual Conference of the American Academy of Advertising.(2004).
Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans. Academy of International Business, Southeast USA Chapter.(2004).
Historical development of consumer culture. Fourth International Conference on Knowledge, Culture and Change in Organizations.(2004).
Compulsive Buying and Credit Card Usage Among College Students. Hawaii International Conference on Social Sciences.(2002).
Infomercial marketer adherence to self-regulatory standards: A content analysis. Annual Conference of the American Academy of Advertising.(2000).
Closer scrutiny? Recent trends in supreme court commercial speech decisions. Annual Conference of the American Academy of Advertising. 199-204.(1995).
Recent district court decisions and the status of commercial speech decisions. Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.(1995).
Overbreadth and commercial speech. Communications and the Law. 16, 201-212.(1994).
Commercial speech after Fox: There's a rule for every exception. Annual Conference of the American Academy of Advertising.(1993).
Advertising and commercial speech since Posadas. Journalism Quarterly. 67, 1083-89.(1990).
The Chilling Effect of Libel on Tennessee Newspaper Editors. (Hovland, R., Ed.).Thirteenth Annual Communications Research Symposium College of Communications.(1990).