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  • #SheCan Campaign Comes to Life

    #SheCan Campaign Comes to Life written by Cara Hunter

    When students spend an entire semester working on a project, they long for their ideas to be utilized for a real organization. For Alexandria Dodson and her fellow group members, Kayley Green, Maci Mays, Madi Mayfield, Bridgette Givand, Madeleine Constantine, this dream became a reality.

    Dodson is an alumna of the School of Advertising and Public Relations and graduated from the University of Tennessee in December of 2017. During her final semester at UT, Dodson completed Public Relations Campaigns, a course that brings together all the skills that public relations majors have learned over the years in order to create a campaign for a real client.

    Dr. Courtney Childers taught campaigns that semester and was tasked with choosing the client. The campaigns professors are often approached by a local nonprofit or small business looking for new ways to improve its communication efforts. Dodson and her fellow classmates were presented with Girl Talk, Inc. as their client for the semester. Girl Talk is a local nonprofit, founded by UT alumna Denetria Moore, that exists to empower young women to become their best selves by reducing the likelihood of teen pregnancy and helping them to advance educationally.

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