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  • ADPR Alum Wins, Top Teaching Paper at AEJMC

    Karen FreeburgMeet School of Advertising and Public Relations Alum: Karen Freberg, Ph.D.

    Written by Kyungji Lee, MS Student in the School of Advertising & Public Relations

    Karen Freberg graduated from the University of Tennessee at Knoxville in 2011 with a Ph.D. in Public Relations. Karen is internationally recognized expert in social media. Chris Strub, the editor of Digital storytelling and mobile live streaming video in Medium, named Dr. Freberg as one of the “100 micro-micro influencers”. Her websites (, and communication channels are popular content sites.

    Dr. Freberg has had an amazing year in 2017!

    First, Karen became a tenured Associate Professor of Strategic Communication at the University of Louisville. Karen teaches undergraduate and graduate courses in social media, public relations, crisis communication, and emerging technologies.

    Second, Karen’s research has won national awards. Her paper entitled, “Developing a Blueprint for Social Media Pedagogy: Trials, Tribulations, and Best Practices” won 2nd place in the Top Teaching Papers at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference in Chicago. Her research was also recognized as the top downloaded article for Journal of Public Relations Education.

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