Back to top

Alumni

  • ADPR Alum "Behind Some of Your Favorite Stories"

    Chris Grabenstein

     

      New York Times bestselling author Chris Grabenstein earned his BS in communication in 1977 from the College of Communication and Information. While attending the University of Tennessee,   Knoxville, the Chattanooga native acted in dozens of plays and contributed to the Daily Beacon as an editor, columnist, and cartoonist. It was this experience that propelled him to a stellar  professional career. 

  • #SheCan Campaign Comes to Life

    #SheCan Campaign Comes to Life written by Cara Hunter

    When students spend an entire semester working on a project, they long for their ideas to be utilized for a real organization. For Alexandria Dodson and her fellow group members, Kayley Green, Maci Mays, Madi Mayfield, Bridgette Givand, Madeleine Constantine, this dream became a reality.

    Dodson is an alumna of the School of Advertising and Public Relations and graduated from the University of Tennessee in December of 2017. During her final semester at UT, Dodson completed Public Relations Campaigns, a course that brings together all the skills that public relations majors have learned over the years in order to create a campaign for a real client.

    Dr. Courtney Childers taught campaigns that semester and was tasked with choosing the client. The campaigns professors are often approached by a local nonprofit or small business looking for new ways to improve its communication efforts. Dodson and her fellow classmates were presented with Girl Talk, Inc. as their client for the semester. Girl Talk is a local nonprofit, founded by UT alumna Denetria Moore, that exists to empower young women to become their best selves by reducing the likelihood of teen pregnancy and helping them to advance educationally.

  • ADPR Alumni Win UT Award

    On Friday, September 7 two alumni from the School of Advertising and Public Relations won awards at the UT Knoxville Alumni Board annual event. Alumi Award Winners

    Among them were: Chris Grabenstein (BS/JEM ’77 & an emeritus member of CCI’s Board of Visitors) received the Distinguished Alumnus Award and Erin Hauck (BS/AD '07) received the Alumni Promise Award.

    Please see the full story here.

     

    Tags: 

  • Patrick Wells ('14) Featured in Torchbearer

    Patrick WellsSweet Success

    by advertising student Andrew Kochamba.

    As Southern traditions go, having a MoonPie with an RC Cola is right up there with biscuits and gravy or football on Saturdays. In 2017, Patrick Wells (’14) launched MoonPie into the national spotlight with his viral work on the brand’s social media.

    Though the graham cracker, marshmallow, and chocolate treat is a classic snack brand (which has expanded to multiple flavors over time) its digital strategy was due for an update.

    Working for the Tombras Group, an advertising agency with a Knoxville office, Wells helped launch a campaign for MoonPie to attract millennials.

    “Our approach was to simply be different and find a way to do it that seemed effortless from the outside,” Wells says. “A lot of brands still rely on the soft sell, but people see past that now, so we’re either a blatant ironic oversell or no sell at all. It’s such a fun brand, and it would be an injustice to be anything but fun.”

    To read more please follow this link.

     

  • Alumni Spotlight: Kaily Groover ('16)

    Alumni Spotlight: Kaily Groover

    Kaily Groover

    Less than a month after graduating from the College of Communication and Information, Kaily Groover is a Paid Media Account Coordinator for Cohn & Wolfe in New York City. Hear from Kaity below:

    In my new role, I will be elevating her clients’ paid media strategies, executing digital advertising practices and using innovative tactics to bolster the reach of earned and owned media. As part of the application screening process, I took part in a series of Skype interviews and had to submit a large final project. The project included creating an original 14-month paid media campaign consisting of eight different strategies and a $250,000 budget. There was stiff competition for the position and I am so grateful that both my experiences and education at UT equipped me with the skills needed to get to the Big Apple. The knowledge I gained from both Dr. Cho's PR 470 cases class and Laura Mansfield's PR 420 writing class were central in preparing me for this application process and, ultimately, this industry. Both professors aimed to replicate a real life experience in the classroom, and encouraged my classmates and me to focus on crafting excellent products rather than on working toward a desired letter grade.

    Additionally, I really appreciated getting the chance to participate in a U.S. Diplomacy Lab with Journalism Professor Stuart Brotman for the U.S. Department of State. Through that project, I was able to provide analysis and recommendations on how U.S. embassies can and should use social media to reach public diplomacy goals. I also interned in Sydney, Australia with the CCI Global Scholars Program, assisting media and public relations for Sportscraft’s unveiling of Australia’s 2016 summer Olympic outfits.

    Tags: 

Subscribe to Alumni