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PBRL 320 Public Relations Writing

3 Credit Hours
Mechanics of effective writing for various media to achieve organizational goals. Overview of governing communication and persuasion theories. Focus on implementation of research-based, planned, and managed techniques in a lab setting.
(RE) Prerequisite(s): 270 and Advertising 310 or Public Relations 310 and Journalism and Electronic Media 200.
(RE) Corequisite(s): 380.
Registration Restriction(s): Public relations major.