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Courtney Childers wins the AAF Educator of the Year Award

Courtney Childers Best Educator Award

Advertising professor Dr. Courtney Childers, recently won the American Advertising Federation (AAF) of Knoxville ‘Best Educator’ award.

The Big Wig Awards which are held annually here in Knoxville highlight   deserving professional in the field of Advertising. According to AAF,“The Big Wig Awards call attention to these truly great professionals and shines a light on the most deserving unsung heroes in the in the industry.”

Childers says, "It truly was an honor just to be nominated. To actually be chosen as the "Best Educator" in Knoxville by AAF is a highlight of my career. In my 10 years at UT, I've worked with fabulous colleagues,   networked with many Knoxville-based advertising and public relations professionals, and interacted with smart and hardworking students. I love my job! My favorite part of the Big Wig ceremony was getting the  chance to cheer on several of our alumni that were recognized for their work and committed to the advertising field."

 

 

 

Hoy and Levenshus Receive FTC Attention

Mariea Hoy _ FTC

 Do you take time to read the risk warnings on drug websites before you take the drug?

Mariea Hoy, an advertising professor at UT, has studied that question and determined that no, you probably don’t.

Last month, Hoy presented her findings in Washington, DC at a Federal Trade Commission workshop titled “Putting Disclosures to Test.”

Hoy and former UT faculty member Abbey Levenshus, who now teaches at Butler University in Indiana, conducted the research, and their findings were recently published in the Journal of Risk Research.

“We looked at whether consumers seek out, notice, and read risk disclosures on a branded drug website,” Hoy said.

 

See the full story in the Tennessee Today.

 

Andrew Anglin featured in American Academy of Advertising Newsletter

 Andrew Anglin featured in American Academy of Advertising 

Andrew Anglin, doctoral student in Advertising and Public Relations (ADPR) was featured in the American Academy of Advertising (AAA) Newsletter this month.

Anglin who is a second year doctoral student worked for The Walt Disney Company before coming to The University of Tennessee.

To see the entire newsletter please visit the American Academy of Advertising.

Welcome to the Major Meetings for Public Relations Students

Students enrolled in either PBRL 310 or PRBL 340, you will attend the Welcome session on Wednesday, Aug 24, at 5:15 p.m. in COM 321 (Patrick Auditorium). The meeting will last about 45 minutes in room. The make up session is on Thursday, Aug. 25 at 10 a.m. in the School of Advertising and Public Relations conference room. Please RSVP to lziegle1@utk.edu if you need to reserve a space in the make up session. 

Welcome to the Major Meetings for Advertising Students

The Welcome to the Major meeting will be held on Wednesday, Aug. 24.

Students enrolled in either ADVT 310 or ADVT 340 will attend the Welcome session on Wednesday, Aug 24, at 4 p.m. in Scripps Studio. The meeting will last about 45 minutes in room.  You will learn more about the course sequences and the Ad Club. The make up session is on Thursday, Aug. 25 at 8:30 a.m. in the School of Advertising and Public Relations conference room. Please RSVP to lziegle1@utk.edu if you need to reserve a space in the make up session.

AD Student Amber Wilson, designsensory intern

Amber Wilson, ADPR

We are pleased to highlight Advertising Senior Amber Wilson, who is a summer intern with designsensory.

Amber was spotlighted at designsensory, along with two fellow interns for her great work. Wilson is fulfilling her passion for the advertising world through her current internship assignments such as: working closely with clients, setting up meetings and interfacing with vendors.

Wilson will graduate with a B.S. in Advertising in December. We look forward to her many more accomplishments. 

To see the full article from designsensory's Susan Sewell, Content Developer, Editor, click here

Advertising Students, Study Abroad in London

Hovland Study Abroad

Advertising Students Study “Across the Pond” with Professor Roxanne Hovland

Dr. Roxanne Hovland and eight students including Catie Jaffe, Jacob Burns, Mara Robinette, Marley Patten, Emily Stroud, Kendall, Victoria Marrine and Victoria Ozier completed a travel study tour "Advertising in London" in May 2016. 

Students visited London-based advertising/marketing agencies; the town of Windsor and Windsor Castle; Stonehenge and Bath; a design museum; Kensington Palace; Wimbledon; Warner Brothers' Harry Potter exhibit to better understand British advertising.

While in London, the students completed a final project advertising and marketing plan to introduce Fritos® to Londoners.

Hovland said, “we visited outstanding ad agencies and heard from some very interesting guest speakers on everything from the city's history to the evolution of advertising and PR.” 

The College of Communication and Information provides multiple study abroad opportunities including Siena, Italy, Sydney Australia, and others

Dwayne Summar Essay Contest 2016 Award Winners

PR Students Win Dwayne Summar Essay Contest

In September of 2010, Dwayne Summar (1961, PR), established the Dwayne Summar Essay Contest to acknowledge exceptional students who are members of the Public Relations Student Society of America (PRSSA). Summar had a long and distinguished career in public relations serving as VP of the Southern Company and Senior VP of Hill & Knowlton, Atlanta. Summar also served as the National President of the Public Relations Society of America (PRSA) in 1988.

A longtime supporter of UT, Summar received the first Distinguished Alumni Award in 1994 from what was then called the College of Communications at the University of Tennessee.

We would like to congratulate Elizabeth Rosenthal, a junior from Memphis, Hunter McClure, a sophomore from Kingston, TN, and Katherine Gaul, a senior from Rutledge TN for their winning essays. Each student will receive a scholarship for the upcoming school year. 

UT Students attend PRSSA Diversity Conference, Elon + UNC Chapel Hill

PRSSA UNC CHAPEL HILL/ ELON

During the spring semester, The School of Advertising and Public Relations students, Elizabeth Rosenthal, Katelyn Sipple, Sarah Beth Cantrell, and Kevin Higgins attended the Public Relations Student Society of America (PRSSA) Diversity in Public Relations: Engaging Culture and Change conference held by Elon University and The University of North Carolina, Chapel Hill.

UT public relations students learned about how public relations helps diverse groups, from the LGBT community to ethnic minorities, build understanding and relationships. The students networked with PRSA professionals and other public relations students across the southeast. 

Speakers included Dr. Naeemah Clark,  Holly Millet, Capstrat and Kelly Williamson, APCO Worldwide.

Elizabeth Rosenthal noted, “The most exciting parts were meeting students from various regions, discussing the differences in PR programs around the country with professors from other universities, and most importantly, getting feedback and insights from professionals in the field. These leaders took the time to discuss what is happening in the field today and to help us learn how to succeed.” 

The UT Chapter of the Public Relations Student Society of America (PRSSA) meets bi- weekly and provides professional development opportunities for public relations students. Professor Michael Palenchar advises the chapter and Ellen Liston is the professional advisor. 

If you would like to join UT's PRSSA Chapter please email Director Maureen Taylor: maureentaylor@utk.edu

Summer Student Spotlight, Cartter Stout

Cartter Stout

From TN to NYC - PR Student Cartter Stout Lives Her Passion in Internship During New York Fashion Week

UTK School of Advertising and Public Relations Senior, Cartter Stout, just completed the internship of a lifetime. Stout interned with BPCM in New York City and worked during New York Fashion Week.   

Reflecting on the internship, Stout noted: “I was able to be familiar with various luxury beauty, fashion, lifestyle clients. After a week of so I was paired with an account executive that I was able to observe and participate in her communication with clients. The most important aspect in being paired with a specific AE was that I was able to build a relationship that I continue to maintain."

During her spring 2016 internship, Cartter from Knoxville, TN, learned how to how to use both CisionPoint and FashionGPS to digitally organize samples, clients, editors, and events. Stout managed sample send outs, returns, and showroom merchandising as well as assisting the Womenswear PR team with publication, celebrity dressing, and stylist pulls. Through collaborating with Womenswear account executives on pitching ideas and trend sheets, she was able to create and suggest ideas that the AE would send to real clients. Cartter also had the opportunity to participate in two media press days in which she transcribed editor comments and recorded information on various collections.

When asked her public relations undergraduate courses helped her prepare for this internship, Stout said: “In my design class I refined my skills in InDesign and Photoshop through designing printed materials for a local non-profit. This skill makes me more marketable to employers as well as designing team presentations or company materials. My PR Research and PR Cases classes have taught me how to write objectively about a situation.”

Welcome back to campus Cartter!

An Alumni Spotlight, Daren Redman

About textile artist Daren Redman

Darren Daren Redman is a textile artist specializing in 2D and 3D art for the home and commercial spaces. She graduated from The College of Communication and Information, School of Journalism in 1992.

Redman returned to the University of Tennessee College of Communication and Information on Tuesday, April 19, 2016. She presented her work she has been producing over the last 10 years. Throughout her career she has written press releases, captions, etc. about her own artwork by applying her PR degree. She remembers her professor, Ed Caudill taught her “Strive for accuracy.” With this in mind she doesn’t let any piece of work leave her studio unless she believes it is worthy. Her avg. quilt takes 9 months to make. She works in person and on the internet. However, she uses her interpersonal skills more than technology. She suggests to network with others to obtain new relationships and opportunities. Pieces of her artwork are currently in the National Science Museum in Washington D.C.

Alice Wirth asks, “Why Quilts?” Redman started sewing her own clothes after following in her mother’s footsteps. She enjoyed learning and working with different fabrics.Darren2

Her inspiration for quilts came from when she and her husband visited Santa Fe, New Mexico. While there, she saw a quilt for $40,000 and it was from seeing the quilts there she was inspired to design her own. 

She learned the importance of accuracy from her time at The University of Tennessee. She applies accuracy when sending photo file sizes, captions, and writing pieces. She mentions, “accuracy reflects your brand.”

Her advice is to students is to have a drop box account and headshot, so when you are going to be publicized you can send people to your drop box account. She concluded with these tips: always dress professional, subscribe to Newsletters of your interest, manage your time, publicize accomplishments, and self critique.

Find out more about Redman’s work at http://darenredman.com.

Chancellor's Honors students in the AD program

Chancellors honors Advertising and Public Relations is pleased to announce we have three Chancellor's Honors students in the advertising program this semester.

Senior J.R. Generotti, assisted by faculty mentor Robyn Blakeman. Seniors Alex Wade and Steven Woods, assisted by faculty mentor Courtney Childers. 

Throughout the semester the students worked on additional assignments to achieve honors credit including a final honors thesis. 

On April 2, Wade and Woods participated in the 7th Annual Undergraduate Research Symposium hosted by the Undergraduate Research Student's Association (URSA) http://www.ursautk.org/.

Wade mentions, “My research was fun, and I enjoyed being able to study what I wanted to as well as utilize Social Studio. I did enjoy presenting my research. His Honors Thesis title is Kanye West: The Brand.)” Wade would recommend the conference to future Chancellor’s honors students, but said on the other hand, “it was very quiet and it took a little bit of the shine out of it. It didn't really feel like an event at all, rather just other undergraduate research students seeing what everyone else did, given it was on a Saturday.”

Woods mentions, “My research was on my Honors Thesis, which is titled "Understanding Trends in Social Media Advertising from the Agency Perspective." My presentation focused on the Influencer Marketing portion of my research. I did enjoy presenting my research to others. I have put a lot of time into my research and it was nice to share it with a group of people who were genuinely interested to hear about it. I did receive ample feedback from the audience inquiring more about my findings.” He said his favorite presentation of the day was by Katie Beckett and her research was on the linguistics of social media. He found her research interesting because she, “analyzed how the word "lit" was used across the most popular platforms, the sentiment in which it is used, and how advertisers are using the word to connect with consumers. I found her research very interesting and relatable for my field of study as well as on a personal level.”

Woods recommends this conference to future Chancellor's Honors students. He mentions the one thing the conference lacked was, “attendees that weren't presenters. I would recommend both senior CHP students to present as well as lower classmen CHP students to attend, so Chancellors honorsthey can get a feel for what to expect as seniors in the program.” 

In addition, Wade and Woods both participated in EUReCA, which took place the week of April 11-15. The Exhibition of Undergraduate Research and Creative Achievement (EURēCA) is an annual event that showcases research and creative activities by currently enrolled undergraduate students in collaboration with a University of Tennessee, Knoxville faculty mentor. To view abstracts and more information:  http://eureca.utk.edu. 

Congratulations to 2016 Multicultural Advertising Intern Program (MAIP) Winners

Congratulations to 2016 Multicultural Advertising Intern Program (MAIP) Winners

Kaylyn HarrisAndrea

MAIP introduces diverse multicultural students to the Advertising world. This year, the University of Tennessee Knoxville School of Advertising and Public Relations had two students selected as MAIP Winners. http://maip.aaaa.org/#home

Junior Advertising student Andrea Arreaza Perez has been offered a paid summer internship with Erwin Penland in New York City. http://www.erwinpenland.com

Arreaza states, "Applying for MAIP has been one of my best decision. They have helped me throughout the whole process of obtaining an internship with Erwin Penland, travel, housing, and training for this summer. Sometimes I can't believe I'll be living in New York City this summer, it seems like a dream."

In addition, advertising Junior Kaylyn Harris has also been offered a position to work with DDB in New York this summer through the MAIP Program. https://www.ddb.com/offices/north-america/usa/ddb-new-york/

Kaylyn thanks her professors for their assistance in both professional and personal development. She says, “I am grateful to be surrounded by such caring and considerate professors and administrators. You each have had a personal touch within each of these accomplishments and I am very very thankful.”

Dr. Courtney Childers, Advertising professor noted, "We are very proud to have Andrea and Kaylyn placed in the American Association of Advertising Agencies (4As) prestigious Multicultural Advertising Internship Program. They are both talented students that will represent our advertising program well at major NYC ad agencies this summer." 

Karen Maier Scholarship- A Second Chance for Esther Kim

Karen Maier Scholarship- A Second Chance for Esther Kim

KMaierEKCCI Alumnus Karen Maier (BS/JEM ’74), recently retired as vice president of marketing and board of director’s member with Frisch’s Big Boy Restaurants in Cincinnati. Maier received the UT Accomplished Alumni Award on Sept. 24, 2015 from CCI Dean Mike Wirth.

Maier has established a scholarship to provide support to non-traditional female students who have financial need. This year, advertising student Esther Kim, was recognized as the 2016 recipient.  

Kim graduated high school early and enrolled at The University of Tennessee at seventeen years old. She decided college might not be for her.  She began working at a local restaurant and traveled abroad. After her time abroad, Kim had an unexpected life event. She gave birth to a healthy baby boy, and at that moment she decided she wanted a better life for her child. Esther reapplied to UT and in January 2013 began pursuing her degree for the second time. Esther is now a senior in advertising. She has been mentored her throughout her journey at UT.  Kim said that she did not feel creative enough for a career in advertising, but “being in the classroom with such remarkable professors really brings out the creativeness in you.”

Receiving the Karen Maier scholarship has allowed Kim to quit waitressing and accept an advertising internship. Esther would not have had the life changing internship opportunity without the generous donation from Karen Maier. The Maier scholarship gave Esther not only a chance for a career in advertising but gave her a second chance at college. 

After graduation, Esther plans to move to Georgia and work with Scripps in advertising sales.  As a non-traditional student Kim offers advice to other non-traditional future students: “Perseverance is failing 19 times and succeeding the 20th time. Every semester these teachers are the ‘hardest’ and then it progressively gets harder. Then at the end you step back and learn to appreciate everything you went through, because the faculty only have your best interest in mind.”

Congratulations Esther Kim! We are very thankful for Karen Maier’s support for our students.

 

2016 Distinguished Alumni Scholar Award from the University of Georgia, Eric Haley

Eric Haley Professor Eric Haley is the recipient of the 2016 Distinguished Alumni Scholar Award from the University of Georgia, Grady College of Journalism and Mass Communication. Eric holds three degrees (BS, MS, and Ph.D.) from the University of Georgia.

Eric Haley is an award winning teacher and researcher.  While he primarily teaches graduate and undergraduate advertising courses, Haley has taught the College's core doctoral classes.  His research interests include issues of advertising and society, advocacy advertising and account planning. 

Haley is an expert in qualitative research.  He presently serves as the Editor-in-Chief for Journal of Current Issues and Research in Advertising, and is the executive adviser for the journals of the American Academy of Advertising.  Dr. Haley also works to provide great experiences for our students such as the annual professional development tour of New York City advertising businesses. 

Professor Haley will receive the award in Athens, Georgia on Friday, May 6 accompanied by his mother and his niece who presently attends UGA. Haley noted, “It's quite an honor to be recognized by my former teachers at Grady, many of whom are among the leading scholars in our field.“

Please join us in congratulating Dr. Haley on this great honor.

PRSSA Conference, 2016

PRSSA

School of Advertising and Public Relations students, Elizabeth Rosenthal, Katelyn Sipple, Sarah Beth Cantrell, and Kevin Higgins attended the Public Relations Student Society of America (PRSSA) Diversity in Public Relations: Engaging Culture and Change conference held by Elon University and The University of North Carolina, Chapel Hill.

 UT public relations students learned about how public relations helps diverse groups, from the LGBT community to ethnic minorities, build understanding and relationships. The students networked with PRSA professionals and other public relations students across the southeast.

Speakers included Dr. Naeemah Clark, Elon University, Holly Millet, Capstrat, and Kelly Williamson, APCO Worldwide.

Elizabeth Rosenthal noted, “The most exciting parts were meeting students from various regions, discussing the differences in PR programs around the country with professors from other universities, and most importantly, getting feedback and insights from professionals in the field. These leaders took the time to discuss what is happening in the field today and to help us learn how to succeed.”

The UT Chapter of the Public Relations Student Society of America (PRSSA) meets bi weekly and provides professional development opportunities for public relations students. Professor Abbey Levenshus advises the chapter and Ellen Liston is the professional advisor.

The 2016 Knoxville Addy Awards

Addys

The 2016 Knoxville Addy Awards Gala took place on Feb. 27 at The Crowne Plaza – Downtown Knoxville. The competition showcased the creative work of advertising agencies, community members, and students.

School of Advertising and Public Relations student winners included:

  • Bronze Citation of Excellence in Magazine Category: Amber Wilson 
  • Bronze Citation of Excellence in Newspaper Category: Amber Wilson
  • Bronze Citation of Excellence in Magazine Category: Amber Wilson, Courtney French, and Allie Rich 
  • Bronze Citation of Excellence in TV Advertising Category: Amber Wilson, Courtney French, and Allie Rich 
  • Bronze Citation of Excellence for logo design- UTK Ad Club 2015- 2016 http://scholar.cci.utk.edu/adclub/

The School of Advertising and Public Relations is proud of all of the students who entered and were recognized for their efforts in design.

For more details and a list of the winners visit www.theaddystrikesback.com

CCI Social Media Command Center

Alum's Gift Powers CCI's New Social Media Command Center 

CCI SMCC

On March 31, 2016 the College of Communication and Information opened its new Adam Brown Social Media Command Center, where faculty, staff and students will be able to employ the same leading technology Fortune 100 companies worldwide use to publish, engage and analyze their social media marketing activities.

This cutting-edge facility, which is powered by Salesforce Marketing Cloud Social Studio technology, was constructed and will be operated through a fund established for the college by CCI alumnus Adam Brown. Brown, who earned his bachelor's degree in advertising in 1994, is executive strategist for Salesforce, a San Francisco-based company that pioneered cloud computing and is the world's No. 1 customer relationship management platform.

Additional funding for the command center is being provided through the Tombras Social Media Analytics Fund, which was established by Charlie Tombras, president and CEO of the Tombras Group and a 1964 UT advertising graduate. 

The Social Media Command Center is in Room 467 of the Communications Building. As part of UT Social Media Week, an open house was held featuring Brown who was on hand to showcase the facility and its technology-driven learning opportunities.

The command center is available for all CCI students, faculty and staff to explore, learn and apply powerful social media analytic tools to answer a variety of strategic communication, journalistic and information science questions.

"While the Social Studio software can be used by CCI students and faculty from anywhere, the command center houses technology that students can use to collaborate, prepare and present their findings," said Brown. "Social listening data are dynamic, and students will be able to practice presenting real-time data from over one billion sources in a command center environment no different than ones used by top global brands, research firms, government agencies, political campaigns and relief organizations."

Article By: Donna Silvey

CCI Circle Park News

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