CCI Research Presentations and Publications
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Does Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads?. Journal of Current Issues and Research in Advertising. 30 (2),(2008).
Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus. AEJMC.(2007).
Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions. American Academy of Advertising.(2007).
The lingering ideologies of the Korean war conflict. American Academy of Advertising’s 4th Asia-Pacific Conference.(2007).
Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.(2006).
How Korean Female Public Relations Practitioners’ Perception of Confucian Values Affects Professional Experiences. National Communication Association Annual Convention PR Division.(2007).