CCI Research Presentations and Publications
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Preparing Students for Real-world Ethical Dilemmas: A Stakeholder Approach. National AEJMC conference.(1998).
The Ghost in the Mirror: The Indirect Influences of Advertising in an Ad-Less Magazine. Proceedings of the 1998 Conference of the American Academy of Advertising. 267-268.(1998).
A Look Inside the World of Advertising Free Publishing: A Case Study of Ms. Magazine. Journal of Current Issues and Research in Advertising. 22, 17-30.(2000).
The cross-generational workplace: Finding common Ground. International Academy of Human Resource Development.(2007).
Human resources and the future of communication in the workplace: A Cross-generational perspective. College of Commuinication and Information 29th Annual Research Symposium.(2007).
Who's Teaching Whom? Scientist/Teacher Teams and Administrative Strategies. Proceedings of the AACE World Conference on Educational Multimedia, Hypermedia & Telecommunications.(2002).
Fostering Inquiry-based Learning in Technology-rich Learning Environments: The Inquiry Page in the GK-12 Fellows Program. Proceedings of the AACE World Conference on Educational Multimedia, Hypermedia & Telecommunications.(2002).
The Press in Romania's 1992 Presidential/Parliamentary Elections,. Gazette. 52, 223-240.(1994).
LIBNOTES A Laboratory Notebook Retrieval System. The Information Age in Perspective, the 41st American Society for Information Science Annual Meeting. 67-69.(1978).
Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.(2002).
The Influence of Context on College Students’ Perceptions of Advertising Offensiveness. American Academy of Advertising.(2007).
The Influence of Advertising Context on Perceptions of Offense. Journal of Marketing Communications. 14 (4),(2008).
The Transtition t and Advantages of iLearn. Technology Day.(2007).
Importance of Communication in the Work Place. Society for Advancement of Management.(2007).
Advantages of Using WebCT in a Communication Course. Communication Association Conference.(2005).
Importance of Communication in Everyday Life. Kappa Delta Sorority Recruitment.(2008).
Incorporating Technology into Communication Courses. Tennessee Board of Regents Distance Education Conference.(2006).
Grading with a Tablet. Technology Day.(2006).
Innovation in Pedagogy in the University of Asia Pacific. International Conference of Global Business and Management Forum’, Theme Emerging Paradigms of Global Entrepreneurship and Management: Issues and Challenges.(2008).
Motivators for the intention to use mobile TV: a comparison of South Korean males and females. International Journal of Advertising. 28 (1),(2009).
Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers. Psychology and Marketing. 25 (8),(2008).
Perceptions of public relations students' empowerment, faculty interaction, and perceived relationship investment as determinants of relaitonship quality with their academic department. Journalism & Mass Communication Educator. 68(3),(2013).
Nonprofits' use of Facebook: An examination of organizational message. Public Relations in the Nonprofit Sector: Theory and Practice. 281-295.(2014).
Understanding media frames that cover an ethnic minority group in a homogeneous country: Expanding a generic frame in minority studies. Association for Education in Journalism and Mass Communication.(2010).
Understanding publics' engagement with non-profit organisations through Facebook: A typology of messages and motivations behind public-initiated conversations. PRism. 11(2),(2014).
When and how do publics engage with nonprofit organizations through social media? A content analysis of organizational message strategies and public engagement with organizational Facebook pages. Association for Education in Journalism and Mass Communication .(2013).
Roles of nonprofit organizatios as social oil: How local nonprofit organizations help multinational corporations build social capital in host countries. Association for Education in Journalism and Mass Communication.(2010).
Public engagement with nonprofit organizations on Facebook. Public Relations Review. 40(3),(2014).
Donor empowerment: Enhancing nonprofit-donor relationships and donors' supportive behavior. International Communication Association .(2014).
Media frames and ethnic minority women in Korea: Expanding a generic frame in minority studies. Asian Journal of Women's Studies. 18(4),(2012).
Understanding benefits corporate donors expect from their contributions based on the mixed- motive model. Association for Research on Nonprofit Organization and Voluntary Action (ARNOVA).(2010).
Corporate Donor-Charitable Organization Partners: A Coorientation Study of Relationship Types. Nonprofit and Voluntary Sector Quarterly. 43(4),(2014).
Communicating CSR on social media: Strategies, main actors, and public engagement on corporate Facebook. Public Relations Division of the Association for Education in Journalism and Mass Communication.(2014).
Empowerment as a key construct for understanding public relations' potential for community building. International Communication Association.(2013).
Understanding publics' engagement with organizational social media: Why publics engage with organizational Facebook and how organizations interact with publics. International Public Relations Reserch Conference.(2013).
Insights into freshman weight issues: An ethnographic study of how first-year college students make decisions about eating. Journal of Consumer Affairs.(2011).
Behavior really does matter: An investigation of the impact of spokescharacter behavior on children's purchase influence of food and beverage products. 2007 American Academy of Advertising Conference .(2007).
“You are what you eat!” An investigation of CARU cases involving nutritional complaints from 2000-2006. . 2009 Association for Education in Journalism and Mass Communication Conference .(2009).
Do looks matter? . 2007 International Communication Association Conference.(2007).
Mobile technology in the classroom: Teaching thorugh academia-industry partnerships. American Academy of Advertising.(2013).
Insights into freshmen weight issues: An ethnographic study of how first-year students make decisions about eating.. 2009 Association for Education in Journalism and Mass Communication Conference .(2009).
Food for thought: The role of nutritional information on children's purchase influence of food products. 2007 Association for Education in Journalism & mass Communication Conference.(2007).
Service learning at its best: Creating a social media plan for a local nonprofit organization. International Communication Association.(2013).
"Target"ing college students with CSR policies and initiatives: Do gender and awareness matter?. Marketing and Public Policy Conference.(2010).
Partnering with parents: Suggestions for food marketers and retailers in the ongiong childhood obesity debate. Journal of Food Products Marketing. 18(2),(2012).
The missing link: Giving parents a voice in the ongoing childhood obesity debate.. American Academy of Advertising Conference.(2008).
The apple won't fall far from the tree: An investigation into food attitudes and behaviors among adults in households with 6-11 year old children. Marketing and Public Policy Conference.(2010).
Spokescharacter appearance vs. behavior: What's more important when advertising food products to kids in different developmental stages?. 2008 International Communication Association Conference.(2008).
The Lived Meanings of Chinese Social Network Sites (SNSs) among Urban White-Collar Professionals: A Story of Happy Network. Journal of Interactive Advertising. 11(1),(2010).