CCI Research Presentations and Publications

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Author Title Type [ Year(Desc)]
Filters: Author is Lee, Guihok  [Clear All Filters]
2003
Hwang, J-S., McMillan S. J., & Lee G. (2003).  Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.
McMillan, S. J., Hwang J-S., & Lee G. (2003).  Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.
2005
Hovland, R., McMahan C., Lee G., Hwang J-S., & Kim J. (2005).  Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.
2011
Lee, Y J., Lee G., Shoi M-L., & Haley E. (2011).  The Effects of Self- Construal on Attribute-Focused versus Context-Focused Advertising Messages. American Academy of Advertising.