CCI Research Presentations and Publications
Export 12 results:Author Title Type [ Year]
Filters: Author is McMahan, Carolynn [Clear All Filters]
Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans. Academy of International Business, Southeast USA Chapter.(2004).
Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media. University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium.(2005).
Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.(2005).
A New Generation of Interactivity Research: Identifying Sub-Domains and Examining Interrelationships Among Them. Association of Internet Researchers Annual Conference.(2005).
Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. (Richards, J., Ed.).Proceedings of the American Academy of Advertising. 222-231.(2006).
Advertisement Images of Men and Women in Culturally Diverging Societies: An Examination of Images in U.S. and Japanese Fashion Magazine . Inernational Academy of Business and Economics Conference.(2008).
Advertisement Images of Men and Women in Culturally Diverging Societies: An Examination of Images in U.S. and Japanese Fashion Magazines. Journal of International Business and Economics. 8 (3), 188-199.(2008).
Depictions of Men and Women in Advertisements Featured in American Fashion Magazines. Business Research Yearbook. 15,(2008).
Depictions of Women and Men in Advertisements Featured in American Fashion Magazines. International Communication Association Conference.(2008).
A Multifaceted Tool for a Complex Phenomenon: Coding Web-based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication. 13 (4),(2008).
Gender Images in Japanese Fashion Magazine Advertisements. Media Report to Women. 37 (3),(2009).
Cross cultural analysis of gender portrayals in British & American online advertising messages. International Academy of Business Disciplines, New Orleans, LA..(2011).