CCI Research Presentations and Publications

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Author Title Type [ Year(Desc)]
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2011
Hoy, M G., & Park J. Seong (2011).  "Pharma Online: An Examination of FDA Administrative Letters Involving Violative Internet Promotions". Marketing and Public Policy Conference.
2013
Park, J. Seong, & Hoy M G. (2013).  "But It's Doctor-Recommended and I Read the Fine Print: Antecedents to Drug Companies' Perceived Credibility". Health Marketing Quarterly. 30(1), 
Ahn, A. H. Y., Park J. Seong, & Haley E. (2013).  The Role of Optimistic Bias and Subjective Health Literacy in DTC Prescription Drug Advertising . American Academy of Advertising.
Hoy, M G., & Park J. Seong (2013).  "Rx for A One-Click Rule: An Eyetracking Study of Risk Disclosures on Branded Drug Websites". Public Policy Conference.
2014
Ahn, A. H. Y., Park J. Seong, & Haley E. (2014).  Consumers' Optimistics bias and Responses to Risk Disclosures in Direct-to-Clonsumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs. 48(1), 
Harmon, M., Hovland R., & Park J. Seong (2014).  Cultivating Consumers Not Citizens: A Cross-Atlantic Comparison of the Affluenza Hypotheses. European Communication Research and Education Association, Lisbon.
Park, J. Seong, Ahn A. H. Y., & Haley E. (2014).  Optimistic Bias, Advertising Skepticism, and Consumer Intentions for Seeking INformation About the Health Risks of Prescription Medicine. American Academy of Advertising.
Hoy, M G., & Park J. Seong (2014).  "Principles in Action: An Examination of FDA Administrative Letters Involving Violative Internet Promotions from 1997-2012. Journal of Public Policy & Marketing. 33(2), 
2015
Park, J. Seong, & Hoy M G. (2015).  "Tapping into Simmons OneView: A Method for Deconstructing Aggregate Data for Advertising Research". Journal of Current Issues and Research in Advertising. 36(2),