CCI Research Presentations and Publications

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Author Title [ Type(Desc)] Year
Filters: Author is Wells, Ludmilla  [Clear All Filters]
Book Chapter
Treise, D., Taylor R. E., & Wells L. (1992).  A qualitative study of alcoholics in recovery and alcoholic-beverage advertising. Proceedings of the Annual Conference of the American Academy of Advertising. 181.
Journal Article
Treise, D., Taylor R. E., & Wells L. (1994).  How recovering alcoholics interpret alcoholic-beverage advertising. Health Marketing Quarterly. 12, 125-39.