CCI Research Presentations and Publications
Export 2 results:Author [ Title] Type Year
Filters: Author is Carlson, Les [Clear All Filters]
"Coddling our Kids: Can Parenting style Affect Attitudes Toward Advergames?". Journal of Advertising. 42(2-3),(2013).
Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods. (Carlson, L., Ed.).Proceedings of the American Academy of Advertising. 130-137.(2003).