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CCI Research Presentations and Publications

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Author Title [ Type(Desc)] Year
Filters: Author is Hwang, Jang-Sun  [Clear All Filters]
Conference Paper
White, C., McMillan S. J., & Hwang J-S. (2003). Fever: Deconstructing the boom and the bust. International Communication Association Annual Conference.
White, C., McMillan S. J., & Hwang J-S. (2002).  The media and the mindset: media coverage of performance. 24th Annual College of Communication Research Symposium.
Journal Article
Hwang, J-S., McMillan S. J., & Lee G. (2003).  Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available:
McMillan, S. J., Hwang J-S., & Lee G. (2003).  Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.
Choi, Y. K., Hwang J-S., & McMillan S. J. (2008).  Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers. Psychology and Marketing. 25 (8),
Hovland, R., McMahan C., Lee G., Hwang J-S., & Kim J. (2005).  Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.
McMillan, S. J., & Hwang J-S. (2002).  Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity. Journal of Advertising. 31, 41-54.
McMillan, S. J., & Hwang J-S. (2002).  Nailing Jell-O to the Wall and Herding Cats: A Content Analysis of Chinese and U.S. Newspaper Coverage of the Internet in China. Journal of Intercultural Communication Research. 31, 107-125.
Kim, J., McMillan S. J., & Hwang J-S. (2005).  Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: