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CCI Research Presentations and Publications

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Morrison, M., Haley E., & Christy T. (2001).  Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor, C. R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,
Morrison, M., Christy T., & Haley E. (2003).  Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 7, 5-20.
Haley, E., Christy T., Kim S., & Lambert C. A. (2006).  Shock and Awe: Context Effects of Advertising Offensiveness.. College of Communication and Information 28th Annual Research Symposium.