CCI Research Presentations and Publications

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Author Title [ Type(Desc)] Year
Filters: Author is Carlson, Les  [Clear All Filters]
Book Chapter
Hwang, J-S., & McMillan S. J. (2003).  Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods. (Carlson, L., Ed.).Proceedings of the American Academy of Advertising. 130-137.
Journal Article
Evans, N., Carlson L., & Hoy M G. (2013).  "Coddling our Kids: Can Parenting style Affect Attitudes Toward Advergames?". Journal of Advertising. 42(2-3),