CCI Research Presentations and Publications
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Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.(2003).
The Effects of Self- Construal on Attribute-Focused versus Context-Focused Advertising Messages. American Academy of Advertising.(2011).
Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.(2003).
Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.(2005).