CCI Research Presentations and Publications
Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers. Psychology and Marketing. 25 (8),(2008).
Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.(2005).
How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.(2005).
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.(2005).
Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. (Rose, P. B., Ed.).Proceedings of the American Academy of Advertising. 255-262.(2004).
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.(2003).
Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods. (Carlson, L., Ed.).Proceedings of the American Academy of Advertising. 130-137.(2003).
Dot.com Fever: Deconstructing the boom and the bust. International Communication Association Annual Conference.(2003).
Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.(2003).
Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity. Journal of Advertising. 31, 41-54.(2002).
The media and the mindset: media coverage of Dot.com performance. 24th Annual College of Communication Research Symposium.(2002).
Nailing Jell-O to the Wall and Herding Cats: A Content Analysis of Chinese and U.S. Newspaper Coverage of the Internet in China. Journal of Intercultural Communication Research. 31, 107-125.(2002).
The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy, A., Ed.).Proceedings of the American Academy of Advertising. 10.(2002).