Back to top

CCI Research Presentations and Publications

Export 2 results:
Author Title Type [ Year(Asc)]
Filters: Author is Wilkinson, Jeff  [Clear All Filters]
Haley, E., & Wilkinson J. (1994).  And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,. Proceedings of the 1994 Conference of the American Academy of Advertising. 79-87.