CCI Research Presentations and Publications
Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor, C. R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,(2001).
The Integration of Account Planning in U.S. Advertising Agencies. Association for Education in Journalism and Mass Communication conference.(2002).
Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.(2002).
Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 7, 5-20.(2003).
Shock and Awe: Context Effects of Advertising Offensiveness.. College of Communication and Information 28th Annual Research Symposium.(2006).
The Influence of Context on College Students’ Perceptions of Advertising Offensiveness. American Academy of Advertising.(2007).
The Influence of Advertising Context on Perceptions of Offense. Journal of Marketing Communications. 14 (4),(2008).