CCI Research Presentations and Publications

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1987
Hoy, M G. (1987).  Public Policy Issues in Consumer Behavior. (Mowen, J. C., Ed.).Consumer Behavior. 569-603.
1986
Hoy, M G., & Mowen J. C. (1986).  Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior. Journal of Public Policy and Marketing. 5, 171-184.
1985
Hoy, M G., & Mowen J. C. (1985).  From Acts to Dispositions to Ethical Perceptions: An Attributional Approach to Marketing Ethics. AMA Winter Educators' Conference.