CCI Research Presentations and Publications
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Rx to OTC: The Societal and Marketing Implications of 'Switch' Drugs.
(Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference. 138-151.
(1992). Structural Characteristics of Televised Advertising Disclosures: A Comparison With the FTC Clear and Conspicuous Standard.
(Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference,. 71.
(1992).