CCI Research Presentations and Publications
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The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing. Psychology and Marketing. 13, 77-105.(1996).
Sugging, Frugging and the Emperor of Japan: Using E-Mail to Survey Internet Users Nationwide. (Phelps, J. E., Ed.).Frontiers in Direct Marketing Research. 67-68.(1998).
E-vangelism: Online Privacy and Security Considerations for Church Websites. Marketing and Public Policy Conference.(2002).
Consumer Privacy and Security Protection on Church Websites: Reasons for Concern,. Journal of Public Policy and Marketing. 22, 58-70.(2003).
Cultural Values Reflected in Chinese Olympics Advertising. American Academy of Advertising 2009 Asian Pacific Conference.(2009).
Online Privacy and Security Practices of the 100 Largest U.S. Nonprofit Organizations. International Journal of Nonprofit and Voluntary Sector Marketing. 14 (1),(2009).