CCI Research Presentations and Publications
Messages of individualism in French, Spanish, and American television advertising. World Communication. 27, 3-30.(1998).
Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising. Developments in Marketing Science. 21, 363-67.(1998).
What you see is what you get: Individualism as a cultural value in primetime TV advertising. AEJMC National Convention.(1994).
Messages of individualism in French, Spanish, and American television advertising. AEJMC National Convention.(1997).
An investigation of three cultural values in American advertising: The role of the individual, the depiction of time, and the configuration of space. AEJMC National Convention.(1997).
Historical development of consumer culture. Fourth International Conference on Knowledge, Culture and Change in Organizations.(2004).