CCI Research Presentations and Publications

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Book
Hovland, R., & Wolburg J. (2010).  Advertising, Communication, and Consumer Culture.
Hovland, R., Wolburg J., & Haley E. (2007).  Readings in Advertising, Communication and Consumer Culture.
Conference Paper
Hovland, R., & Wolburg J. (2004).  Historical development of consumer culture. Fourth International Conference on Knowledge, Culture and Change in Organizations.
Wolburg, J., & Taylor R. E. (1997).  An investigation of three cultural values in American advertising: The role of the individual, the depiction of time, and the configuration of space. AEJMC National Convention.
Taylor, R. E., & Wolburg J. (1997).  Messages of individualism in French, Spanish, and American television advertising. AEJMC National Convention.
Wolburg, J., & Taylor R. E. (1994).  What you see is what you get: Individualism as a cultural value in primetime TV advertising. AEJMC National Convention.
Conference Proceedings
Taylor, R. E., Wolburg J., & Wolburg T. (2014).  Putting on Campaigns: A History of 70 Years of Advertising Education at the University of Tennessee, Knoxville, 1923-1993. AEJMC.
Journal Article
Wolburg, J., & Taylor R. E. (1998).  Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising. Developments in Marketing Science. 21, 363-67.
Taylor, R. E., & Wolburg J. (1998).  Messages of individualism in French, Spanish, and American television advertising. World Communication. 27, 3-30.