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CCI Research Presentations and Publications

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Author Title [ Type(Desc)] Year
Filters: Author is Christy, Timothy  [Clear All Filters]
Book Chapter
Morrison, M., Haley E., & Christy T. (2001).  Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor, C. R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,