CCI Research Presentations and Publications
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2002 Korean Presidential Campaign and the United States Presidential. American Academy of Advertising.(2006).
Advertising Message and Media Strategies as Predictors of Election Outcome in State Legislative Campaigns. Annual Meeting of the American Academy of Advertising.(2007).
Comparison of Televised Political Advertising during the 2002 Korean Presidential Campaign and the United States Presidential Campaign Advertising Model. Annual meeting of the American Academy of Advertising.(2006).
Impact of Political Advertising Message Sponsorship, Strategy, and Valence on Members of the Young Electorate.. Annual meeting of the National Communication Association.(2007).