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CCI Research Presentations and Publications

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Author Title [ Type(Desc)] Year
Filters: Author is Lee, Yoon Joo  [Clear All Filters]
Conference Paper
Lee, Y J., & Haley E. (2009).  The Effects of Schema on Consumers Perception of Advertisers' Intent. American Academy of Advertising.
Lee, Y J., Lee G., Shoi M-L., & Haley E. (2011).  The Effects of Self- Construal on Attribute-Focused versus Context-Focused Advertising Messages. American Academy of Advertising.
Lee, Y J., Kim S., & Haley E. (2008).  Media Framing in Corporate Social Responsibility: A Korea US Comparative Study. ICA.
Haley, E., & Lee Y J. (2005).  Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor. American Academy of Advertising.
Lee, Y J., Avery E. J., & Haley E. (2008).  The Role of Gender and message Strategy in the Perception of Advocacy Campaigns. National Communication Association.
Lee, Y J., Haley E., & Yang K. (2009).  Structural Equation Modeling of Consumer Perception of Values Advocacy Advertising: The Consequent Effects of Self-Construal on the Outcomes, Behavioral Intention, and Purchase Intention. National AEJMC Conference.
Huang, H., Andrews J. E., Lee Y J., Cannon P., Pearce F., Cho M., et al. (2013).  Twitter activity following the Supreme Court gene patent decision. Consumer Genetics Conference.