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CCI Research Presentations and Publications

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Author Title Type [ Year(Desc)]
Filters: Author is Freberg, K.  [Clear All Filters]
2008
Palenchar, M. J., & Freberg K. (2008).  Yahoo! Inc.’s Reputation Management in China: A Case Study of Corporate Personality and Media Challenges. International Conference on Corporate Reputation, Brand, Identity and Competitiveness.
2009
Freberg, K., & Palenchar M. J. (2009).  Current direction of US undergraduate programs in public relations: A pedagogical struggle.. Association for Education in Journalism and Mass Communication.
Freberg, K., & Palenchar M. J. (2009).  Practitioner or Academic Approach: The Current Direction of U. S. Undergraduate Public Relations Programs. University of Tennessee College of Communication and Information 31st Annual Research Symposium.
2012
Palenchar, M. J., & Freberg K. (2012).  Emergency management planning: Risk, crisis, issues and social media. Pre-crisis planning, communication and management: Preparing for the inevitable. 147- 170.
Freberg, K., & Palenchar M. J. (2012).  social media and food safety crises: The potential risks of unconfirmed messages. International Communication Conference.