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CCI Research Presentations and Publications

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Conference Paper
Hocke, T. M., Colon-Aguirre M., Freberg K., & Palenchar M. J. (2010).  Community response to the Tennessee Valley Authority (TVA) ash spill: Information seeking and rebuilding reputation. International Conference on Corporate Reputation, Brand, Identity and Competitiveness.
Freberg, K., & Palenchar M. J. (2009).  Current direction of US undergraduate programs in public relations: A pedagogical struggle.. Association for Education in Journalism and Mass Communication.
Palenchar, M. J., & Freberg K. (2011).  Opportunities and barriers implementing mobile technologies and social media in reputation management and crisis communication practices. International Conference on Corporate Reputation, Brand Identity and Competitiveness.
Freberg, K., & Palenchar M. J. (2009).  Practitioner or Academic Approach: The Current Direction of U. S. Undergraduate Public Relations Programs. University of Tennessee College of Communication and Information 31st Annual Research Symposium.
Freberg, K., & Palenchar M. J. (2012).  social media and food safety crises: The potential risks of unconfirmed messages. International Communication Conference.
Palenchar, M. J., & Freberg K. (2011).  Social media and mobile technologies implemented in risk and crisis communication practices. International Public Relations Research Conference.
Freberg, K., Palenchar M. J., & Veil S. (2010).  Social media bookmarking services: Managing and sharing information from a centralized source. National Communication Association.
Palenchar, M. J., & Freberg K. (2008).  Yahoo! Inc.’s Reputation Management in China: A Case Study of Corporate Personality and Media Challenges. International Conference on Corporate Reputation, Brand, Identity and Competitiveness.