CCI Research Presentations and Publications
Advertising Educators’ Advice About Guest Speakers: Making the Most of Visits by Ad Professionals to Advertising Classrooms. AEJMC.(2007).
Developing Online Curriculum Across Learning Styles. Southeastern InfORMS Conference.(2005).
Adapting the Visual and Verbal Message For Global Audiences, International Conference on Design Principles and Practices. The International Journal of Design Education.(In Press).
Concept with Character: Preparing New Creatives in Good Times and Bad,. Conference of the American Academy of Advertising.(2005).
The Demand for Per-Channel Pay Cable Television. Southern Economic Association Annual Convention, Econometric Division.(1981).
Concentration and the Price of Local Television Advertising Time. (Weiss, L., Ed.).Concentration and Price. 155-158.(1989).
The Demand for Pay Services on Cable Television. Information Economics and Policy. 311- 332.(1984).
Buy, buy, baby: Advertising to children and its ethical developmental, and health implications. Association for Education in Journalism & Mass Communication.(2010).
Smart Management for Small Broadcasters. National Association of Broadcasters Annual Convention.(1981).
The Norm of Reciprocity: Simply a favor for a favor or also an eye for an eye?. annual meeting of the National Communication Association.(2005).
Dump-and-Chase: The effectiveness of persistence as a sequential request compliance gaining strategy. Communication Studies. 60, 219-234.(2009).
The Effectiveness of an Altruistic Appeal in the Presence and Absence of Favors. annual meeting of the National Communication Association.(2001).
Dump-and-Chase: The effectiveness of persistence as a compliance-gaining strategy. annual meeting of the International Communication Association.(2005).
The effectiveness of an altruistic appeal in the presence and absence of favors. Communication Monographs. 340-346.(2001).
Identifying Influence: Development and Validation of the Connectivity, Persuasiveness, and Maven Scales. Journal of Communication. 61, 178-196.(2011).
Identifying Influentials: Development of the Connector, Persuader, and Social Maven Scales. annual meeting of the National Communication Association.(2006).
Diffusion of Social Media Among County 4-H Programs in Tennessee. (Bowen, R.D.., Ed.).Journal of Agricultural Education.(2013).
The Chilling Effect of Libel on Tennessee Newspaper Editors. (Hovland, R., Ed.).Thirteenth Annual Communications Research Symposium College of Communications.(1990).
Not All Users Are Alike: How do Age and Productivity Affect User Behavior?. 23rd Annual Charleston Conference. 237-243.(2003).
How Electronic Journals are Changing Patterns of Use. The Serials Librarian. 46, 121-141.(2004).
The Economics of Regulation by Policy Directive: FCC Public Interest Requirements. Annual Conference of the Midwest Economic Association.(1980).
The Economics of Regulation by Policy Directive: FCC Public Interest Requirements. Quarterly Review of Economics and Business. 77-96.(1981).
'Say what?': An exploration of teacher communication clarity and student motivation. annual meeting of the National Communication Association.(2005).
Out of the Mouths of Workers: Motivational Impacts as Described by Employees. National Communication Association.(2009).
African-American Students' Perceptions of Public Relations Education and Practice: Implications for Minority Recruitment. AEJMC.(2011).
Organization-Public Relationships and Crisis Response Strategies: Impact on Attribution of Responsibility. Journal of Public Relations Research. 23 (1), 75-92.(2011).
University reputations and campus health education campaigns: Managing strategic stakeholder relationships.. Association for Education in Journalism and Mass Communications..(2007).
Organizational and media use of new technology in fraud crises. Theoretical and practical developments in crisis communication: Defining and advancing an emerging field. 396- 409.(2010).
Something old, something new, something borrowed from something blue: Experiements on dual viewing TV and Twitter.. Journal of Broadcasting & Electronic Media.(2014).
Feature Advertising: Policies and Attitudes in Print Media. Journal of Advertising. 21, 47-56.(1992).
Stereotypes in advertising: An analysis of sex role portrayals of women and men over 30 years.. Association for Education in Journalism & Mass Communication Conference.(2006).
Taking it all off again: The portrayal of women in advertising over the past forty years. International Communication Association Conference.(2005).
Coverage of female and minority athletes: A comparison of the 1984 and 2004 Summer Olympics in Sports Illustrated magazine. AEJMC Southeast Conference.(2006).
Food advertising, eating disorders. (Arnett, J. J., Ed.).Encyclopedia of children, adolescents, and the media.(2005).
Eating habits, media influence. (Arnett, J. J., Ed.).Encyclopedia of children, adolescents, and the media.(2005).
Do Superdiffusers Argue Differently? An Analysis of Argumentation Style Based on Diffusion Ability. International Communication Association.(2009).
Analyzing crisis communication responses of stakeholders: The “hidden epidemic” of childhood obesity and U.S. food marketing. Southern States Communication Association.(2006).
Sex in magazine advertising. Association for Education in Journalism and Mass Communication Conference.(2004).
The Impact of Entertainment Variables on Broadcast News Recall and Enjoyment.. Broadcast Education Association Conference.(2006).
Gender stereotypes in sports programming commercials: A content analysis. Association for Education in Journalism and Mass Communication Conference.(2004).
Empowering and enabling people: Contribution by Jennings Bryant Part II. International Communication Association.(2011).
Avoiding versus Seeking: The Relationship of Information Seeking to Avoidance, Blunting, Coping, Dissonance, and Related Concepts. Journal of the Medical Library Association. 93,(2005).
How Information Seeking Models and Theories Portray the Avoidance of Information. International Communication Association Conference.(2002).
Genomics: The perfect information seeking problem.. Journal of Health Communication. 10,(2005).
From two-step flow to the Internet: The changing array of sources for genetics information seeking. Journal of the American Society for Information Science and Technology. 55,(2004).
Drowning in Data: Sorting Through CD ROM and Computer Databases. Presented to the Instructional Development Division of the Speech Communication Association annual convention.(1993).
The Use of Theory in History. American Journalism Historians Association.(1992).