CCI Research Presentations and Publications
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Interactivity and Health-Related Web Sites. National Communication Association Annual Conference.(2000).
Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.(2004).
Tracing the Evolution of Interactive Media and Funding Models through the Trade Press. Association for Education in Journalism and Mass Communication Annual Conference.(1999).
Evaluation of a Breast Health Education Program for Working Women in Appalachia. Susan G. Komen Breast Cancer Foundation Mission Conference.(2005).
Advertising Age and Interactivity: Tracing Media Evolution through the Advertising Trade Press.. (Roberts, M. S., Ed.).Proceedings of the American Academy of Advertising. 107-114.(1999).
From Have Nots to Watch Dogs: Understanding the Realities of Senior Citizens’ Use of the Internet for Health Information. Association for Education in Journalism and Mass Communication Annual Conference.(2007).
Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. (Richards, J., Ed.).Proceedings of the American Academy of Advertising. 222-231.(2006).
Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. Association for Education in Journalism and Mass Communication Annual Conference.(2003).
Online Cities: Are They Building a Virtual Public Sphere or Expanding Consumption Communities?. Association for Education in Journalism and Mass Communication Annual Conference.(1996).
Internet Advertising: One Face or Many?. (Schumann, D. W., & Thorson E., Ed.).Internet Advertising: Theory and Research. 15-35.(2007).
Defining Interactivity: A Qualitative Identification of Key Dimensions. New Media and Society. 2, 157-179.(2000).
Nailing Jell-O to the Wall and Herding Cats: A Content Analysis of Chinese and U.S. Newspaper Coverage of the Internet in China. Journal of Intercultural Communication Research. 31, 107-125.(2002).
Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, Systems. (Lievrouw, L. A., & Livingstone S., Ed.).The Handbook of New Media, Updated Student Edition. 205-229.(2006).
What Is Interactivity and What Does It Do?. Association of Education in Journalism and Mass Communication Annual Conference.(2000).
Ubiquity Extends to Senior Citizens: A Qualitative Exploration of How Seniors’ Use the Internet for Health-Related Information. Association of Internet Researchers Annual Conference.(2004).
A Four-Part Model of Cyber-Interactivity: Some Cyber-Places are More Interactive Than Others. New Media and Society. 4, 271-291.(2002).
Who Pays for Content? Funding in Interactive Media. Journal of Computer Mediated Communication. 4, Available: http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html.(1998).
Virtual Community: Boundary Crossings at Health-Related Web Sites.. Electronic Journal of Communication/La Revue Electronique de Communication. 11, Available: http://www.cios.org/getfile/mcmill_v11n201.(2001).
The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity. Journal of Interactive Advertising. 5, Available online: http://jiad.org..(2005).
Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People’s Lives. New Media & Society. 8, 73-95.(2006).
The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web. Journalism and Mass Communication Quarterly. 77, 80-98.(2000).
Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. (Rose, P. B., Ed.).Proceedings of the American Academy of Advertising. 255-262.(2004).
Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, and Systems. (Liverow, L., & Livingstone S., Ed.).Handbook of New Media. 162-182.(2002).
Survivors: A Qualitative Study of Web Sites that Endure. (Taylor, C. R., Ed.).Proceedings of the American Academy of Advertising. 101-107.(2001).
Using the Internet for Content Analysis and Survey Research. University of Tennessee College of Communications 20th Annual Communications Research Symposium.(1998).
A New Generation of Interactivity Research: Identifying Sub-Domains and Examining Interrelationships Among Them. Association of Internet Researchers Annual Conference.(2005).
Community Networks and the Digital Divide: Future Directions of Growth. Digital Divide Doctoral Student Workshop, Alliance for Community Technology.(2001).
Virtual Communities on the Internet: Social Interaction Across the Digital Divide. 1st Conference of the Association of Internet Researchers.(2000).
Scenarios in the Afya Project as a Participatory Action Research (PAR) Tool for Studying Information Seeking and Use across the "Digital Divide".. ASIS&T 2001 SIG USE Research Symposium on Effective Methods for Studying Information Seeking and Use.(2001).
Action-Oriented Outcomes for Empowerment of Sexual Minorities: A Situated Study of an Online Mailing List. 2nd Conference of the Association of Internet Researchers.(2001).
Geographic Information Systems (GIS) for Environmental Mapping of ForestWatch Sites. GIS in Illinois 2001 Spring Conference..(2001).
The Role of Use Scenarios in Developing a Community Health Information System. Bulletin of the American Society for Information Science.(2000).
Internet as a Glocal Network: Fulfilling Diasporic Needs of International Teaching Assistants (ITAs) in the United States. 4th Conference of the Association of Internet Researchers.(2003).
Scenarios in the Afya Project as a Participatory Action Research (PAR) Tool for Studying Information Seeking and Use Across the "Digital Divide". Journal of the American Society of Information Science and Technology. 53, 1259-1266.(2002).
You're in our world now: Sex and gaming styles in massive multiplayer online gaming. annual meeting of the International Communication Association.(2002).
Finding information in (very large) digital libraries: a deep log approach to determining differences in use according to method of access. Journal of Academic Librarianship. 32, 119-126.(2006).
Development of a safer sex mass media campaign targeting high sensation-seeking and impulsive decision-making young adults. 2003 National HIV Prevention Conference Abstract Book, M3-C0903. 59-60.(2003).
Media narrative frames of industrial chemical accidents: News sources, risk characters and advocated plots.. International Communication Association Conference.(2007).
Risk communication and chemical manufacturing facilities: A community’s perception of terrorism security efforts.. International, Interdisciplinary Public Relations Research Conference.(2005).
Terrorism and industrial chemical production: A new era of risk communication. Communication Research Reports. 22, 59-67.(2006).
Media coverage of chemical manufacturing accidents: Legal and medical representatives filling the crisis information void.. International Public Relations Research Conference.(2006).
Food and beverage marketing to children and youth: Trends and issues.. Media Psychology. 8,(2006).
Managing the new media: What Web Site decision-makers plan, know and believe. Annual Conference of the American Academy of Advertising.(1998).
Determining the Strength of New Technology: The World Wide Web's Effect on the Advertising Industry. American Academy of Advertising annual convention.(1997).
Sugging, Frugging and the Emperor of Japan: Using E-Mail to Survey Internet Users Nationwide. (Phelps, J. E., Ed.).Frontiers in Direct Marketing Research. 67-68.(1998).
On-Line Users' Perceptions of Privacy. Direct Marketers' Educational Conference.(1996).
Using E-mail To Survey Internet Users In The United States: Methodology and Assessment,. Journal of Computer Mediated Communication. 4, available: www.ascusc.org/jcmc/vol4/issue3/sheehan.html.(1999).
Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-Line Consumers. Association of Educators in Journalism and Mass Communications Annual Conference.(1997).
Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.(1999).