CCI Research Presentations and Publications
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Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising. Developments in Marketing Science. 21, 363-67.(1998).
An investigation of three cultural values in American advertising: The role of the individual, the depiction of time, and the configuration of space. AEJMC National Convention.(1997).
What you see is what you get: Individualism as a cultural value in primetime TV advertising. AEJMC National Convention.(1994).