CCI Research Presentations and Publications

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2008
Kim, S., Haley E., & Lee Y J. (2008).  Does Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads?. Journal of Current Issues and Research in Advertising. 30 (2),
Lee, Y J., Kim S., & Haley E. (2008).  Media Framing in Corporate Social Responsibility: A Korea US Comparative Study. ICA.
2007
Kim, S., Rader S., & Haley E. (2007).  Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus. AEJMC.
Kim, S., Koo G-Y., & Haley E. (2007).  Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions. American Academy of Advertising.
Kim, S., & White C. (2007).  How Korean Female Public Relations Practitioners’ Perception of Confucian Values Affects Professional Experiences. National Communication Association Annual Convention PR Division.
Kim, S., & Haley E. (2007).  The lingering ideologies of the Korean war conflict. American Academy of Advertising’s 4th Asia-Pacific Conference.
2006
Kim, S., & Hovland R. (2006).  Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.