CCI Research Presentations and Publications
Consumers' Optimistics bias and Responses to Risk Disclosures in Direct-to-Clonsumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs. 48(1),(2014).
Optimistic Bias, Advertising Skepticism, and Consumer Intentions for Seeking INformation About the Health Risks of Prescription Medicine. American Academy of Advertising.(2014).
Perceptions and Portrayals of Skin Cancer Among Cultural Subgroups. ISNR Dermatology.(2014).
"Creative Communication Strategies in Cosmetic Surgery Websites: An Applicaiton of Taylor's Six- Segment Message Strategy Wheel.". Health Marketing Quarterly. 30(4),(2013).
The Role of Optimistic Bias and Subjective Health Literacy in DTC Prescription Drug Advertising . American Academy of Advertising.(2013).
The Clearer, the Better?: The Effect of Sufficient Clarification and Specificity of Risk Disclosure in Broadcast Direct-to-Consumer Advertising. AEJMC.(2011).
Dealing with Conflicting Health Messages: A Qualitative Study of College Students' Understandings of Tanning and Skin Cancer Prevention Advertising Messages. AEJMC.(2011).
How to Resolve Contradictory Health Messages?: An Alternative Message Framework for Public Service Announcemnt Developers. AEJMC.(2011).
A Path Analytic Test of Anti-binge Drinking Public Service Announcement Effectiveness: Attitudes and intentions. Southern States Communication Association.(2011).
A Qualitative Study of College Student Responses to Conflicting Messages in Advertising: Anti-binge Drinking Public Service Announcements vs. Wine Promotion Health Messages. International Journal of Public Health. 56(3),(2011).