CCI Research Presentations and Publications
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Exploring the role of social network sites in media brand relationship. Media management and social business: Value chain and business models in changing media markets. 735-748.(2013).
Social media as branding tools: Exploring the effects of social media on brand relationship and the role of consumer characteristics. Media Management and Economics of the Association for Education in Journalism and Mass Communication.(2013).
User perceptions of social media: A comparative study of perceived characteristics and user profiles by social media types. Online Jorurnal of Communication and Media Technologies. 3(4),(2013).
Consumer perceptions of social media: A comparative study of perceived characteristics and consumer profiles by social media types. Association for Education in Journalism and Mass Communication.(2010).